New Year’s Resolution: Be a Thought Leader in 2019

New Year’s Resolution: Be a Thought Leader in 2019

If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.

2018: A Year in Review

2018: A Year in Review

Really, success in all aspects of life stems from who we are at our core, how we treat people we don’t care for, how hard we work despite our failures and if we show kindness and compassion when dealing with hard truths.

Why Thought Leadership Sells Better Than Self Promotion

Why Thought Leadership Sells Better Than Self Promotion

Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.

A Thankful Account Director

A Thankful Account Director

As we enter the holiday season, it is so important to reflect on our year and where we are in life. I am pretty damn lucky to work for LinnellTaylor, to have an amazing line-up of clients and to have a little family who is so proud of me.

The Apartment of the Future

The Apartment of the Future

The multifamily communities of the future will undoubtedly evolve in terms of design and amenities. LMC’s Alicia Scott and Mobile Doorman’s Bob Matteson are among the industry professionals that discuss the changing landscape in a recent feature by Multi-Housing News.

Customer Service: A Top Skill for Maintenance Techs

Customer Service: A Top Skill for Maintenance Techs

Maintenance technicians not only need to swiftly make repairs. They have to do so while displaying outstanding people skills. In a recent article in units Magazine, leaders from Mill Creek Residential, JVM Realty Corp., The Bainbridge Cos. and Entrata discuss the critical role service techs play in resident satisfaction.

Speak like Katniss Everdeen: Our Tribute to Multifamily Conferences

Speak like Katniss Everdeen: Our Tribute to Multifamily Conferences

At LTM, we submit content on behalf of our clients. We have conversations with them about what innovative concepts they are exploring internally and what the industry has been discussing recently. It’s always a goal to get as many clients on stage as possible, because the benefits far outweigh the investment of time and energy.

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

More companies are moving away from the quick-hit blog and toward lengthy news article-type pieces. The informal chatty language is being replaced with a writing style generally reserved for news articles, which serve a different purpose. At the risk of getting too longwinded – because this piece is a blog – here are a few reasons why blogs should be creative and filled with personality.

Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.

Collaboration in Reputation Management: The Only Way to Achieve Success

Collaboration in Reputation Management: The Only Way to Achieve Success

Reputation management is a public activity and it requires the same attention that a media response would require. You are, after all, making a public statement and don’t want to harm your reputation while trying to manage it. To do that effectively, you need to collaborate with the experts in your organization for several reasons.