Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.

Collaboration in Reputation Management: The Only Way to Achieve Success

Collaboration in Reputation Management: The Only Way to Achieve Success

Reputation management is a public activity and it requires the same attention that a media response would require. You are, after all, making a public statement and don’t want to harm your reputation while trying to manage it. To do that effectively, you need to collaborate with the experts in your organization for several reasons.

Multifamily: Finally Embracing the Digital Age

Multifamily: Finally Embracing the Digital Age

From the implementation of lead management software to the use of mobile apps that enhance communication with residents, apartment operators have made great technological strides in recent years.

Building Resident Satisfaction With Better Service

Building Resident Satisfaction With Better Service

For Matt Hawkins and his team at Lincoln Property-managed Woodview Heights in Chicago, the resident satisfaction game changer has been maintenance services powered by the community’s mobile app from Mobile Doorman.

The Value in Company Values

The Value in Company Values

There’s a reason some companies are successful and some companies struggle. It always starts with people. The foundation of the way those people interact is built on their company’s values. Whether they are officially named and celebrated or unspoken actions between different departments and levels within your organization, each company has a set of values. And in my opinion, they make or break you.

Why You Need to Text Your Residents

Why You Need to Text Your Residents

Effectively communicating with your prospects and residents means engaging them in their preferred channel. And for more and more prospects and residents, that’s texting.

Be Smart About Implementing Smart-Home Technology

Be Smart About Implementing Smart-Home Technology

When it comes to launching smart-home initiatives, LMC’s Peter Chmielewski says apartment owner/operators should proceed carefully. In this recent units Magazine article, Chmielewski details the deliberate steps the company took when incorporating smart-home features into its new Marlowe community in Chicago. “It can take a long time to succeed but you can fail pretty quickly,” […]

Does it Make Dollars and Sense? Examining the Costs of Building Technology

Does it Make Dollars and Sense? Examining the Costs of Building Technology

Technology is the driving force behind successful business. As such, multifamily operators are often asking themselves whether it makes more sense to buy technologies from a supplier partner or to build the technology in-house.

Getting Resident Communications Right

Getting Resident Communications Right

Rockstar customer service is all about communication. Get that wrong and you could be limiting your ability to drive satisfaction and resident retention.

The Components of a Strong Company Blog

The Components of a Strong Company Blog

Corporate blogs are at the heart of many companies’ marketing and public relations efforts. It’s easy to see why: blogs are terrific ways to grab search engine traffic, attract prospects, show thought leadership and provide target audiences with a real sense of a company’s culture and capabilities.