The Starts and Stops of Reputation Management During a Crisis

The Starts and Stops of Reputation Management During a Crisis

If you’re not monitoring what they’re talking about, you’re missing an opportunity to gather data that will be critical when you respond to them. Check the social media and review site feeds immediately. But don’t respond just yet. Wait for the facts to become clear.

Collaboration in Reputation Management: The Only Way to Achieve Success

Collaboration in Reputation Management: The Only Way to Achieve Success

Reputation management is a public activity and it requires the same attention that a media response would require. You are, after all, making a public statement and don’t want to harm your reputation while trying to manage it. To do that effectively, you need to collaborate with the experts in your organization for several reasons.

Collaboration for the Win: How collaborative communication produces better results

Collaboration for the Win: How collaborative communication produces better results

It’s 5:30 p.m. on Friday, the typical time that a crisis strikes, and a resident notified the office that he was the victim of an armed robbery.

Reputation Management: It’s a PR Thing

Reputation Management: It’s a PR Thing

Reputation management is as old as public relations itself. You might even be able to argue that they’re synonyms. After all, that’s the job of the public relations professional – to manage the reputation of people and companies in every communication channel possible.

For the Legal vs. PR Cage Match

For the Legal vs. PR Cage Match

When a crisis hits, the first emotion is often fear. Fear of losing your job. Fear of losing the company money. And probably fear of getting sued for doing the wrong thing.

Add Value, Not Self Promotion to Get Conference Attention

Add Value, Not Self Promotion to Get Conference Attention

AIM is over, but NAA is coming. For our supplier partner clients, conference season means promotion season.

Three Big Crisis Communication Mistakes Apartment Operators Make

Three Big Crisis Communication Mistakes Apartment Operators Make

Apartment fires, vehicle break-ins, home invasions, renovation inconveniences, stolen pets … Crises like these happen every single day at apartment communities across the country.

Multifamily

The multifamily industry is highly specialized in its business practices and its language. And we’ve been working in it for a combined 55-plus years. We know multifamily like no other agency.

Student Housing

We know student housing isn’t the same as market-rate multifamily. So, we’ve taken our multifamily experience, added an audience twist and brought it to student housing.

Hospitality

Whether you’re a vendor or an owner/operator, we can help you strengthen your brand identity and expand your reach. We’ll give your brand the boost you need to meet your goals.