Industry Trends Report | Wk of May 11

Industry Trends Report | Wk of May 11

HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]

Industry Trends Report | Wk of Apr. 27

Industry Trends Report | Wk of Apr. 27

HOT & RELEVANT TOPICS Co-Working to Be Top Post-Pandemic Multifamily Amenity? If working remotely remains the trend after the coronavirus pandemic, apartment communities may need to expand their co-working amenities. Even before the stay-at-home orders and office closures, co-working space was already becoming an amenity of choice for multifamily developers, but the new demand could […]

3 More Tips for Marketing During COVID-19

3 More Tips for Marketing During COVID-19

I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]

Industry Trends Report | Week of April 13

Industry Trends Report | Week of April 13

HOT & RELEVANT TOPICS Property Management Without the Option of Eviction Evictions aren’t an option for many property managers right now, with federal, state and municipal moratoriums on the eviction of renters who miss payments due to job issues stemming from the COVID-19 crisis. Even where eviction bans aren’t in place, the process can’t move […]

Industry News | Week of March 30

Industry News | Week of March 30

HOT & RELEVANT TOPICS Multifamily Industry Copes with Coronavirus With rent now due and novel coronavirus issues currently limiting income for many renters, apartment communities have attempted to account for the myriad issues they’ll inevitably face in the coming weeks. Some of the challenges facing owner/operators include how to offer respite to renters who are […]

Industry News | Week of March 16

Industry News | Week of March 16

HOT & RELEVANT TOPICS Why the Housing Market Might Dodge the Recession The real estate market couldn’t rescue the economy after the Great Recession of 2009 because the market itself was on life support. While economic contraction is inevitable as the country shuts down for an undetermined period of time, the housing market could essentially […]

Industry News | Week of February 24

Industry News | Week of February 24

HOT & RELEVANT TOPICS Protect Your Apartment Community from Coronavirus The Coronavirus has made its way to the U.S., and while the odds of it ever showing up at your apartment community are slim, taking precautions against the spread of viruses is never a bad idea. Some easy ways to combat transferrable health issues in […]

Industry News | Week of February 10

Industry News | Week of February 10

HOT & RELEVANT TOPICS Multifamily Developer Ordered to Pay $63 Million in Fraud Case The multifamily industry is generally free of large-scale scandal, but the Robert C. Morgan case certainly qualifies. The New York real estate developer has been ordered to refund $63 million to the investors he is accused of pilfering as part of […]

Broadening Your View of Reputation Management to Better Protect Your Brand

Broadening Your View of Reputation Management to Better Protect Your Brand

Reputation management is bigger than Yelp!, Google and Facebook. It’s bigger than simply responding to reviews. It’s even bigger than what you’re going to say to the public through the media or directly. Yet, the multifamily industry has minimized this age-old PR discipline to simply responding to online reviews about communities and maybe reporting metrics […]

Industry News | Week of  January 20

Industry News | Week of
January 20

HOT & RELEVANT TOPICS Appealing to the Modern Renter’s Economic Mind Netflix KO’d Blockbuster with streaming services. Uber ousted yellow taxis with more transparent pricing before riders ever got in the vehicle. Does the multifamily industry translate the concept of “one-click experience” into its processes to similarly reshape the industry? Maybe not as rigorously as […]