If you’re not monitoring what they’re talking about, you’re missing an opportunity to gather data that will be critical when you respond to them. Check the social media and review site feeds immediately. But don’t respond just yet. Wait for the facts to become clear.
Reputation management is a public activity and it requires the same attention that a media response would require. You are, after all, making a public statement and don’t want to harm your reputation while trying to manage it. To do that effectively, you need to collaborate with the experts in your organization for several reasons.
It’s 5:30 p.m. on Friday, the typical time that a crisis strikes, and a resident notified the office that he was the victim of an armed robbery.
Reputation management is as old as public relations itself. You might even be able to argue that they’re synonyms. After all, that’s the job of the public relations professional – to manage the reputation of people and companies in every communication channel possible.
AIM is over, but NAA is coming. For our supplier partner clients, conference season means promotion season.
Apartment fires, vehicle break-ins, home invasions, renovation inconveniences, stolen pets … Crises like these happen every single day at apartment communities across the country.