The Art of the Case Study: Data and Minimal Self Promotion
Case studies are highly sought after components of a public relations and communications strategy. Most technology suppliers jump at the chance to highlight a client’s experience if it puts them in a positive light. However, it’s important to remember that a case study is different from a testimonial. A testimonial is purely promotional and focuses […]
It’s Not You, It’s Me: How to Think About Case Studies
Case studies are high-value pieces of marketing content. When properly constructed and distributed to the right audience at the right time, case studies can yield high returns in the sales process. It’s the prime opportunity to celebrate a successful client partnership and empower brand ambassadors to advocate for a supplier partner and its solution. But […]
Industry Trends Report | Wk of May 11
HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]
It’s the Little Things
When planning a PR campaign, it’s understandable that a client may want to initially focus on how to create big media splashes. There’s no denying the excitement and buzz that a magazine cover story or a high-profile television appearance can create, especially those in consumer channels.