Industry Trends Report
THOUGHT LEADERSHIP
Beyond the Title: Reexamining What True Leadership Means
by Steven Ursery
Effective leadership is defined less by job titles and more by the ability to inspire, serve and elevate others. Strong leaders build trust through authenticity, lead with humility, empower their teams and remain committed to continuous personal growth. By focusing on influence rather than authority, professionals at every level can strengthen workplace culture, develop future leaders and create lasting organizational impact.
Read the article in NAA Industry Insider
Why More Multifamily Developers Are Mixing It Up
by Therese Fitzgerald
Mixed-use developments are evolving beyond traditional apartments with ground-floor retail into larger, more integrated communities that combine residential, office and entertainment spaces. Developers are using these projects to diversify revenue, respond to changing market demand and create vibrant, walkable destinations.
The Tangled Relationship Between Zoning and Multifamily
by Scott Sowers
Zoning plays a central role in determining where and how multifamily housing can be built, shaping housing supply, affordability and project feasibility. Developers increasingly rely on collaboration with local governments to move projects forward. Evolving zoning policies are creating new opportunities to address housing demand.
MULTIFAMILY NEWS
Mill Creek Partners with Habitat for Humanity Golf Tourney
by Paul Willis
Mill Creek Residential will again serve as the primary sponsor of Habitat for Humanity Central Arizona’s Fore the Build golf tournament, marking its third consecutive year supporting the event. The tournament will raise funds to help veterans secure safe, quality housing while offering high-profile prizes for participants. Mill Creek’s long-standing commitment to Habitat for Humanity has generated more than $2.2 million for affordable housing initiatives.
Read the article in The Multifamily Journal
Multifamily Rebound Lifts Starts As Single‑Family Stalls
by Philippa Maister
Strong gains in multifamily construction fueled a sharp increase in U.S. housing starts during June, offsetting continued weakness in the single-family market. Elevated mortgage rates, high construction costs and soft permitting activity continue to weigh on future development. Economists caution that the surge reflects short-term volatility rather than a broad recovery.
Project Type Likely Contributed To Structural Failure In NYC
by Zachary Phillips
A structural failure at a Manhattan office-to-apartment conversion project is drawing attention to the engineering challenges of adaptive reuse. Experts believe the added weight and complexity of converting older office buildings for residential use likely contributed to the incident. Engineers emphasize that office conversions remain safe when properly designed and executed.
INNOVATIONS & TECHNOLOGY
The KPI Graveyard: What Metrics Won’t Last the Decade
by Paul Willis
Many traditional property management KPIs measure past performance rather than future success, making them less useful in an increasingly AI-driven industry. Forward-looking metrics focused on resident engagement, customer lifetime value and operational efficiency provide stronger insights. By replacing lagging indicators with predictive, action-oriented measurements, owners and operators can make faster decisions, improve performance and better position their portfolios for long-term success.
Read the article in NAA Apartment Innovations
In Multifamily, Adaptation Matters More Than Efficiency
by Jinbo Chen
Many multifamily operators are chasing greater efficiency, but the deeper challenge is adapting to rapidly changing renter expectations and market conditions. Success increasingly depends on rethinking decision-making, integrating AI into existing workflows and recognizing new patterns in renter behavior rather than simply adding more technology.
5 Marketing Tasks PMs Shouldn’t Be Doing Anymore
by Tiffany De Alva
Property managers often spend valuable time on marketing responsibilities that specialized teams or technology can handle more effectively. Tasks such as paid advertising, content creation, lead nurturing and marketing analytics are better managed through dedicated expertise and automation. Shifting these responsibilities allows onsite teams to focus on resident relationships.
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