The Shifting Role of Repman During the Pandemic

The Shifting Role of Repman During the Pandemic

Reputation management has always been a delicate balance of publicly acknowledging concerns, working to address them and holding your ground when necessary. The entire process has become a bit more complicated in the multifamily world during the pandemic. Typically, onsite teams can invite a disgruntled resident into the office to chat, or quickly deploy one […]

Be Extra Astute With Your Content Messaging During the Crisis

Be Extra Astute With Your Content Messaging During the Crisis

Whenever there is a sliver of opportunity, someone will try to capitalize. Now shouldn’t be one of those times. Yet, soon after things turned ultra-hectic around March 11 when the COVID-19 situation led to the cancelation of pretty much everything, the virus-related sales pitches began. Unfortunately, a few of these pitches were in the multifamily […]

The Hazard of Fake Reviews

The Hazard of Fake Reviews

Online reviews have become the X Factor in the apartment world. While prospects have been utilizing them to help sway their decisions of where to live for the past several years, that propensity continues to rise. According to an ORA Power Rankings report recently published by J. Turner Research, online review volume ballooned to 9.3 […]

Examining the Midyear Market: Despite Naysayers, Multifamily Still Thriving

Examining the Midyear Market: Despite Naysayers, Multifamily Still Thriving

As the white-hot apartment market continued to bustle along at the midpoint of the decade, many in the industry were wary of a potential cooling-off period.

Silence is Deafening: Any Response is Better Than None

Silence is Deafening: Any Response is Better Than None

Let’s get one thing clear from the start – we’re not here to advocate poor responses. But even a bad response is better than no response at all, at least in the world of reputation management.

Industry News | Wk of February 18

Industry News | Wk of February 18

HOT & RELEVANT TOPICS Multifamily Developers Crank Up Volume On Music Amenities Apartment communities that thought they had it all with a game room and dog grooming station now have might have to change their tune to keep up.

A Layer of Sincerity: Add a Signature to Your Review Responses

A Layer of Sincerity: Add a Signature to Your Review Responses

More and more apartment operators are taking the proper step of responding to any and all reviews, but many are coming across as insincere. That’s because the most frequent mistake teams are making when responding to reviews is failing to add a signature.

Industry News | Wk of January 7

Industry News | Wk of January 7

HOT & RELEVANT TOPICS 2019 Apartment Outlook As apartment operators target savvier residents and more elusive rent growth, concepts such as artificial intelligence, placemaking and operational innovations figure to have prominent roles this year.

Industry News | Wk of December 10

Industry News | Wk of December 10

HOT & RELEVANT TOPICS What’s on Residents’ Wish Lists? In a nod to the holiday season, Kingsley and Multi-Housing News teamed up to determine what residents are craving this holiday season.