Why Removing Negative Reviews Can Be Worse Than Having a Low Score
When two children are fighting over the same toy, some parents might take it away. The toy is gone — problem solved. Or is it? Reviews also don’t exactly work that way. That doesn’t mean some property managers don’t try that approach and flag every negative review for removal. Rather than taking the time to […]
The Problem With Stock Review Responses
Overburdened onsite apartment teams are constantly searching for ways to automate processes and save time. But one of the common timesaving methods for managing online reviews might not be such a good idea . Keeping a list of prepared responses might sound like an efficient way to handle online reviews. But this impersonal approach indicates […]
The Shifting Role of Repman During the Pandemic
Reputation management has always been a delicate balance of publicly acknowledging concerns, working to address them and holding your ground when necessary. The entire process has become a bit more complicated in the multifamily world during the pandemic. Typically, onsite teams can invite a disgruntled resident into the office to chat, or quickly deploy one […]
Be Extra Astute With Your Content Messaging During the Crisis
Whenever there is a sliver of opportunity, someone will try to capitalize. Now shouldn’t be one of those times. Yet, soon after things turned ultra-hectic around March 11 when the COVID-19 situation led to the cancelation of pretty much everything, the virus-related sales pitches began. Unfortunately, a few of these pitches were in the multifamily […]
The Hazard of Fake Reviews
Online reviews have become the X Factor in the apartment world. While prospects have been utilizing them to help sway their decisions of where to live for the past several years, that propensity continues to rise. According to an ORA Power Rankings report recently published by J. Turner Research, online review volume ballooned to 9.3 […]
Examining the Midyear Market: Despite Naysayers, Multifamily Still Thriving
As the white-hot apartment market continued to bustle along at the midpoint of the decade, many in the industry were wary of a potential cooling-off period.
Silence is Deafening: Any Response is Better Than None
Let’s get one thing clear from the start – we’re not here to advocate poor responses. But even a bad response is better than no response at all, at least in the world of reputation management.
Industry News | Wk of February 18
HOT & RELEVANT TOPICS Multifamily Developers Crank Up Volume On Music Amenities Apartment communities that thought they had it all with a game room and dog grooming station now have might have to change their tune to keep up.
Industry News | Wk of February 4
HOT & RELEVANT TOPICS California Home to Six of the 10 Most Expensive Rental Markets Prop 10 might have been defeated in California in November, but that hasn’t gotten the state’s rental rates out of the headlines.
A Layer of Sincerity: Add a Signature to Your Review Responses
More and more apartment operators are taking the proper step of responding to any and all reviews, but many are coming across as insincere. That’s because the most frequent mistake teams are making when responding to reviews is failing to add a signature.