A Layer of Sincerity: Add a Signature to Your Review Responses

A Layer of Sincerity: Add a Signature to Your Review Responses

More and more apartment operators are taking the proper step of responding to any and all reviews, but many are coming across as insincere. That’s because the most frequent mistake teams are making when responding to reviews is failing to add a signature.

Industry News | Wk of January 7

Industry News | Wk of January 7

HOT & RELEVANT TOPICS 2019 Apartment Outlook As apartment operators target savvier residents and more elusive rent growth, concepts such as artificial intelligence, placemaking and operational innovations figure to have prominent roles this year.

Industry News | Wk of December 10

Industry News | Wk of December 10

HOT & RELEVANT TOPICS What’s on Residents’ Wish Lists? In a nod to the holiday season, Kingsley and Multi-Housing News teamed up to determine what residents are craving this holiday season.

Why Thought Leadership Sells Better Than Self Promotion

Why Thought Leadership Sells Better Than Self Promotion

Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.

Industry News | Wk of November 26

Industry News | Wk of November 26

HOT & RELEVANT TOPICS 6 Questions Every Developer Should Ask Before Investing in Smart Technology Smart technology is the wave of the future and undoubtedly will have a pronounced impact on the apartment world.

Industry News | Wk of November 12

Industry News | Wk of November 12

HOT & RELEVANT TOPICS Ocasio-Cortez Youngest Woman Ever Elected to Congress – and Still Can’t Afford an Apartment in D.C. At 29, Alexandria Ocasio-Cortez last week became the youngest woman ever elected to Congress. But that doesn’t mean she can afford to live in Washington, D.C., where she’ll be stationed come January as part of […]

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

More companies are moving away from the quick-hit blog and toward lengthy news article-type pieces. The informal chatty language is being replaced with a writing style generally reserved for news articles, which serve a different purpose. At the risk of getting too longwinded – because this piece is a blog – here are a few reasons why blogs should be creative and filled with personality.

Industry News | Wk of October 1

Industry News | Wk of October 1

HOT & RELEVANT TOPICS 10 Reasons for an Ugly Move-Out Experience Keeping residents happy while they are in the building isn’t enough anymore. With the number of platforms available to voice complaints, residents are sure to leave a scathing review if they are unhappy with the move-out process.

Online Reviews as Free Market Research

Online Reviews as Free Market Research

Many community management teams are quick to dismiss the validity of negative online reviews, particularly if they perceive them to be unfair. However, themes are often revealed when closely monitoring a community’s online reviews.