Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

Although blogs are a relatively new concept in the history of the written word, the definition is starting to become ambiguous.

Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

Well, we are here. The end of the year; the start of the 2018 holidays and if you’re like me, you are already planning your holiday feasts, how you are decorating the house this year and what those coveted gifts might be.

Online Reviews as Free Market Research

Online Reviews as Free Market Research

Many companies dedicate significant energy toward gathering information about consumer needs and preferences. A generous portion of marketing budgets is often earmarked toward diagnosing these consumer tendencies, as well.

PR and Marketing: Find where they intersect to power up success

PR and Marketing: Find where they intersect to power up success

When people ask what I do for a living, my usual response is that I help companies reach their target audiences through written content and speaking opportunities.

Marketing Data 101: 3 steps to ensure better business decisions

Marketing Data 101: 3 steps to ensure better business decisions

Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.

Getting Resident Communications Right

Getting Resident Communications Right

Rockstar customer service is all about communication. Get that wrong and you could be limiting your ability to drive satisfaction and resident retention.

The Components of a Strong Company Blog

The Components of a Strong Company Blog

Corporate blogs are at the heart of many companies’ marketing and public relations efforts. It’s easy to see why: blogs are terrific ways to grab search engine traffic, attract prospects, show thought leadership and provide target audiences with a real sense of a company’s culture and capabilities.

Don’t Get Even – Do One Better

Don’t Get Even – Do One Better

Instances will occur when the competition strikes first. It’s inevitable, and the knee-jerk reaction is to try to match what they’ve done.

Don’t be an Ostrich: Why you can’t go head-down on strategic planning

Don’t be an Ostrich: Why you can’t go head-down on strategic planning

I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.

A snippet from the future. Google Snippets are an SEO game changer.

A snippet from the future. Google Snippets are an SEO game changer.

Have you ever Googled something and a little snippet of information appeared at the top of the page? It often answers your question or gives you the exact information you were looking for.