Engrain Sets a New Standard for Multifamily Fee Transparency
By Darcey Leach Engrain, the leader in interactive touring, mapping, and data visualization software for the built environment, today announced a major expansion of its fee transparency capabilities, reinforcing its position as the most complete solution for operators navigating today’s rapidly evolving pricing expectations. “Operators need solutions, not promises,” said Brent Steiner, Engrain CEO & […]
NFL Dreams Drive Real Estate Bet in Dallas
By Candace Carlisle Duncanville High School south of Dallas has produced graduates who are such talented football players they are standouts in the NFL. Now that success has drawn something else: a New York-based investor who bought an apartment complex across the street from the school’s football field. Ashcroft Capital acquired Birchstone Cedar Ridge, a […]
Please Stop Watching Me Pee: When Service Is Nice Vs. Necessary
By Todd Katler I know, you are probably thinking, “Todd, really?” But this blog will take you into the unlikely universe where parking, junk fees and bathroom attendants collide. Just bear with me. One of my favorite restaurants in Orange County is Javier’s in Newport Coast. It’s not because the food is the best (it’s […]
Industry Trends Report | Wk of June 22
HOT & RELEVANT TOPICS How Covid-19 Has Impacted Communities of Color The pandemic might not discriminate on the basis of who can acquire coronavirus, but its impact has been disproportionate in the apartment industry. Communities of color have been overwhelmingly affected, as black individuals have been hospitalized at twice the rate. In areas such as […]
Industry Trends Report | Wk of May 11
HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]
3 More Tips for Marketing During COVID-19
I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]
An Unexpected Multifamily Alliance
Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]
Capturing and Developing a Brand Voice
Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]
Integrated MarCom Every Time
Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.
3 Digital Marketing Trends for Apartment Marketers in 2019
In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.