Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.
In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.
More companies are moving away from the quick-hit blog and toward lengthy news article-type pieces. The informal chatty language is being replaced with a writing style generally reserved for news articles, which serve a different purpose. At the risk of getting too longwinded – because this piece is a blog – here are a few reasons why blogs should be creative and filled with personality.
The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.
Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
Just like the classic idea of Keeping up with the Joneses by purchasing a new car when your neighbor gets one, it’s natural to want to duplicate success. That’s the mentality I, and I assume many others, had always possessed. That’s until a certain instance in my career altered my approach whenever I’m in a situation where I’ve been bested.