An Unexpected Multifamily Alliance

An Unexpected Multifamily Alliance

Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]

Capturing and Developing a Brand Voice

Capturing and Developing a Brand Voice

Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]

Integrated MarCom Every Time

Integrated MarCom Every Time

Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.

3 Digital Marketing Trends for Apartment Marketers in 2019

3 Digital Marketing Trends for Apartment Marketers in 2019

In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

More companies are moving away from the quick-hit blog and toward lengthy news article-type pieces. The informal chatty language is being replaced with a writing style generally reserved for news articles, which serve a different purpose. At the risk of getting too longwinded – because this piece is a blog – here are a few reasons why blogs should be creative and filled with personality.

Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.

Online Reviews as Free Market Research

Online Reviews as Free Market Research

Many community management teams are quick to dismiss the validity of negative online reviews, particularly if they perceive them to be unfair. However, themes are often revealed when closely monitoring a community’s online reviews.

PR and Marketing: Find where they intersect to power up success

PR and Marketing: Find where they intersect to power up success

Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.

Marketing Data 101: 3 steps to ensure better business decisions

Marketing Data 101: 3 steps to ensure better business decisions

Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.

Getting Resident Communications Right

Getting Resident Communications Right

Rockstar customer service is all about communication. Get that wrong and you could be limiting your ability to drive satisfaction and resident retention.