3 Digital Marketing Trends for Apartment Marketers in 2019

3 Digital Marketing Trends for Apartment Marketers in 2019

In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively

More companies are moving away from the quick-hit blog and toward lengthy news article-type pieces. The informal chatty language is being replaced with a writing style generally reserved for news articles, which serve a different purpose. At the risk of getting too longwinded – because this piece is a blog – here are a few reasons why blogs should be creative and filled with personality.

Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.

Online Reviews as Free Market Research

Online Reviews as Free Market Research

Many community management teams are quick to dismiss the validity of negative online reviews, particularly if they perceive them to be unfair. However, themes are often revealed when closely monitoring a community’s online reviews.

PR and Marketing: Find where they intersect to power up success

PR and Marketing: Find where they intersect to power up success

Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.

Marketing Data 101: 3 steps to ensure better business decisions

Marketing Data 101: 3 steps to ensure better business decisions

Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.

Getting Resident Communications Right

Getting Resident Communications Right

Rockstar customer service is all about communication. Get that wrong and you could be limiting your ability to drive satisfaction and resident retention.

The Components of a Strong Company Blog

The Components of a Strong Company Blog

Like all components of a PR campaign, a corporate blog needs careful and strategic thought. It’s one thing to have a blog, but it’s another to make sure it’s populated with the right kind of content.

Don’t Get Even – Do One Better

Don’t Get Even – Do One Better

Just like the classic idea of Keeping up with the Joneses by purchasing a new car when your neighbor gets one, it’s natural to want to duplicate success. That’s the mentality I, and I assume many others, had always possessed. That’s until a certain instance in my career altered my approach whenever I’m in a situation where I’ve been bested.

Don’t be an Ostrich: Why you can’t go head-down on strategic planning

Don’t be an Ostrich: Why you can’t go head-down on strategic planning

I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.