Creating Conference Swagger Without Being Swaggy

Creating Conference Swagger Without Being Swaggy

It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.

Working from Home: Balancing Work and Home-life

Working from Home: Balancing Work and Home-life

My last blog shared ways technology has helped the LTM team build and maintain a personal connection with each of us working remotely.

Working from Home: Balancing Technology & The Personal Connection

Working from Home: Balancing Technology & The Personal Connection

So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.

A Thankful Account Director

A Thankful Account Director

As we enter the holiday season, it is so important to reflect on our year and where we are in life. I am pretty damn lucky to work for LinnellTaylor, to have an amazing line-up of clients and to have a little family who is so proud of me.

Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.

PR and Marketing: Find where they intersect to power up success

PR and Marketing: Find where they intersect to power up success

Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.

Don’t be an Ostrich: Why you can’t go head-down on strategic planning

Don’t be an Ostrich: Why you can’t go head-down on strategic planning

I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.

To list or not to list? Sorry, but that shouldn’t be a question.

To list or not to list? Sorry, but that shouldn’t be a question.

One master list is not a list make. To truly be able to get the most pertinent message to the right audience at the ideal time, you need multiple email lists, segmented in a way that makes sense for your audience’s needs.

Become the presenter attendees want to see & conference planners invite back

Become the presenter attendees want to see & conference planners invite back

A key part of my job is to help clients, and their clients, set the standard for thought-provoking, educational and tactically focused conference sessions. I wish I could share a formula that would automatically make you the speaker people want to see and a speaker who conference planners want to invite back, but each conference and speaker is different.