A Picture Is Worth a Thousand Words

A Picture Is Worth a Thousand Words

In my years of working in multifamily and public relations, I have seen my fair share of great headshots. But as we see an influx of more thought leaders – from C-suite to onsite team members writing blogs and LinkedIn posts, I have likewise seen an influx of headshots that frankly could use some work. […]

Cutting the Cord Isn’t Just for TV: Why you don’t need all the things

Cutting the Cord Isn’t Just for TV: Why you don’t need all the things

Last year my family decided to cut the cord to save money. We were spending a ridiculous amount on a popular satellite TV provider but realized most of our TV consumption was done on Netflix. Another service we were paying for. We sort of eased into cutting the cord by switching to the lower cost […]

Summertime. Let’s Not Just Sit Back and Unwind

Summertime. Let’s Not Just Sit Back and Unwind

Will Smith’s 1991 anthem Summertime offered his new definition of summer madness. His infectious, chart-topping single invited everyone to “leanin’ to the side but you can’t speed through.

How to Confidentially Work a Conference

How to Confidentially Work a Conference

The largest multifamily conference is just around the corner. The NAA’s Apartmentalize will bring more than 10,000 industry professionals to the Mile High City this year. I can envision it now. Multifamily marketers and sales team members in full strategy mode. They are honing-in their outbound efforts, scheduling meetings, planning events and putting the final […]

Capturing and Developing a Brand Voice

Capturing and Developing a Brand Voice

Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]

Creating Conference Swagger Without Being Swaggy

Creating Conference Swagger Without Being Swaggy

It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.

Working from Home: Balancing Work and Home-life

Working from Home: Balancing Work and Home-life

My last blog shared ways technology has helped the LTM team build and maintain a personal connection with each of us working remotely.

Working from Home: Balancing Technology & The Personal Connection

Working from Home: Balancing Technology & The Personal Connection

So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.

A Thankful Account Director

A Thankful Account Director

As we enter the holiday season, it is so important to reflect on our year and where we are in life. I am pretty damn lucky to work for LinnellTaylor, to have an amazing line-up of clients and to have a little family who is so proud of me.

Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.