The largest multifamily conference is just around the corner. The NAA’s Apartmentalize will bring more than 10,000 industry professionals to the Mile High City this year. I can envision it now. Multifamily marketers and sales team members in full strategy mode. They are honing-in their outbound efforts, scheduling meetings, planning events and putting the final […]
Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]
So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.
The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.
Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.
I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.
One master list is not a list make. To truly be able to get the most pertinent message to the right audience at the ideal time, you need multiple email lists, segmented in a way that makes sense for your audience’s needs.