Summertime. Let’s Not Just Sit Back and Unwind

Summertime. Let’s Not Just Sit Back and Unwind

Will Smith’s 1991 anthem Summertime offered his new definition of summer madness. His infectious, chart-topping single invited everyone to “leanin’ to the side but you can’t speed through.

How to Confidentially Work a Conference

How to Confidentially Work a Conference

The largest multifamily conference is just around the corner. The NAA’s Apartmentalize will bring more than 10,000 industry professionals to the Mile High City this year. I can envision it now. Multifamily marketers and sales team members in full strategy mode. They are honing-in their outbound efforts, scheduling meetings, planning events and putting the final […]

Capturing and Developing a Brand Voice

Capturing and Developing a Brand Voice

Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]

Creating Conference Swagger Without Being Swaggy

Creating Conference Swagger Without Being Swaggy

It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.

Working from Home: Balancing Work and Home-life

Working from Home: Balancing Work and Home-life

My last blog shared ways technology has helped the LTM team build and maintain a personal connection with each of us working remotely.

Working from Home: Balancing Technology & The Personal Connection

Working from Home: Balancing Technology & The Personal Connection

So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.

A Thankful Account Director

A Thankful Account Director

As we enter the holiday season, it is so important to reflect on our year and where we are in life. I am pretty damn lucky to work for LinnellTaylor, to have an amazing line-up of clients and to have a little family who is so proud of me.

Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.

PR and Marketing: Find where they intersect to power up success

PR and Marketing: Find where they intersect to power up success

Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.

Don’t be an Ostrich: Why you can’t go head-down on strategic planning

Don’t be an Ostrich: Why you can’t go head-down on strategic planning

I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.