When people ask what I do for a living, my usual response is that I help companies reach their target audiences through written content and speaking opportunities.
I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.
Marketing is about getting the most pertinent message to the right audience at the ideal time. A little like revenue management – the right product to the right person at the right time and for the right price.
We’ve launched into the multifamily conference season! It’s a magical time where industry leaders and top-performing executives share their tips, tricks and strategies on all things apartment housing.