Finding the Right Digital Marketing Partner: Lessons Learned.
If you work at a typical multifamily organization, your marketing team is probably not big enough to handle robust digital lead generation strategies or data analysis efforts. If they’re lucky, marketing teams might have one data junkie and a couple of people in charge of buying ads. This leaves a lot of multifamily marketers partnering […]
Capturing and Developing a Brand Voice
Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]
Stay Innovative in Multifamily
Often we look to competitors or major REITs to lead the way in innovation. We let other’s test new technologies, wait for their results, learn from them and then implement accordingly.
Creating Conference Swagger Without Being Swaggy
It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.
The Affordable Housing Conundrum for Multifamily
We hear about it every election cycle. There is an affordable housing crisis in our country. And every politician has a plan to fix it. I don’t know about you, but every time I hear anything on this topic, I cringe a little.
Working from Home: Balancing Work and Home-life
My last blog shared ways technology has helped the LTM team build and maintain a personal connection with each of us working remotely.
3 Digital Marketing Trends for Apartment Marketers in 2019
In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.
Working from Home: Balancing Technology & The Personal Connection
So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.
2018: A Year in Review
Really, success in all aspects of life stems from who we are at our core, how we treat people we don’t care for, how hard we work despite our failures and if we show kindness and compassion when dealing with hard truths.
A Thankful Account Director
As we enter the holiday season, it is so important to reflect on our year and where we are in life. I am pretty damn lucky to work for LinnellTaylor, to have an amazing line-up of clients and to have a little family who is so proud of me.
