Nothing set to derail Midwest apartment market in near future

Nothing set to derail Midwest apartment market in near future

The Midwest apartment market has enjoyed an impressive run over much of the past decade. And now, as we enter the final months of 2019, that run is set to continue. That’s the point driven home by JVM’s Jay Madary in his new guest column for RE Journals.

Let’s Flip the Marketing Funnel

Let’s Flip the Marketing Funnel

“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.

It’s the Little Things

It’s the Little Things

When planning a PR campaign, it’s understandable that a client may want to initially focus on how to create big media splashes. There’s no denying the excitement and buzz that a magazine cover story or a high-profile television appearance can create, especially those in consumer channels.

Summertime. Let’s Not Just Sit Back and Unwind

Summertime. Let’s Not Just Sit Back and Unwind

Will Smith’s 1991 anthem Summertime offered his new definition of summer madness. His infectious, chart-topping single invited everyone to “leanin’ to the side but you can’t speed through.

How Technology Works as a Catalyst in the Evolution of Leasing

How Technology Works as a Catalyst in the Evolution of Leasing

Being a leasing agent is hard work. Not only do associates have to manage prospects and sign new residents, but they also have to keep current residents satisfied, oversee resident-retention efforts and perform the countless day-to-day tasks that keep a leasing office running. As a new article in Multifamily Executive shows, many operators are turning […]

An Unexpected Multifamily Alliance

An Unexpected Multifamily Alliance

Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]

Closing the Loophole on Unauthorized Pets

Closing the Loophole on Unauthorized Pets

It’s true that assistance animals and the potential fraud surrounding them present a considerable challenge for community management teams. But as this National Apartment Association article by JVM’s Kortney Balas shows, unauthorized pets are a more common problem. Fortunately, pet-screening processes are effectively addressing the issue.

Integrated MarCom Every Time

Integrated MarCom Every Time

Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.

The ROI From Investing in Company Culture

The ROI From Investing in Company Culture

The ROI of company culture is something that can be measured in both financial returns and intangible benefits. This article discusses why organizations should start investing in culture and the benefits of doing so.

Creating Conference Swagger Without Being Swaggy

Creating Conference Swagger Without Being Swaggy

It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.