Be Extra Astute With Your Content Messaging During the Crisis

Be Extra Astute With Your Content Messaging During the Crisis

Whenever there is a sliver of opportunity, someone will try to capitalize. Now shouldn’t be one of those times. Yet, soon after things turned ultra-hectic around March 11 when the COVID-19 situation led to the cancelation of pretty much everything, the virus-related sales pitches began. Unfortunately, a few of these pitches were in the multifamily […]

Coronavirus: The Key To Proactive Communication Without Creating Panic

Coronavirus: The Key To Proactive Communication Without Creating Panic

Well, I’m sure you’ve all heard of the Coronavirus, or COVID-19, by now. And you’ve probably heard all of the stories of people stocking up on antibacterial gel, face masks and avoiding Corona beer like the plague. (That was fake news, by the way). There are more occurrences of Coronavirus every day, so proper communication […]

A Picture Is Worth a Thousand Words

A Picture Is Worth a Thousand Words

In my years of working in multifamily and public relations, I have seen my fair share of great headshots. But as we see an influx of more thought leaders – from C-suite to onsite team members writing blogs and LinkedIn posts, I have likewise seen an influx of headshots that frankly could use some work. […]

Learn from Reputation Management Mess in Pro Sports

Learn from Reputation Management Mess in Pro Sports

Earlier this month, the professional sports world provided a pair of shining examples of what not to do in terms of reputation management. Hopefully, the multifamily industry was taking notes. First came Jim Crane, owner of the Houston Astros, who fumbled his way through an interview regarding his team’s illegal electronic sign-stealing campaign during their […]

Five Keys to a Successful  PR Partnership

Five Keys to a Successful
PR Partnership

A healthy and productive relationship between a company and its PR agency doesn’t just happen. It’s the result of a committed effort by both parties. If your company is thinking of hiring a PR firm or is looking to improve its relationship with its current one, make sure you’re doing the five things outlined below. […]

The Hazard of Fake Reviews

The Hazard of Fake Reviews

Online reviews have become the X Factor in the apartment world. While prospects have been utilizing them to help sway their decisions of where to live for the past several years, that propensity continues to rise. According to an ORA Power Rankings report recently published by J. Turner Research, online review volume ballooned to 9.3 […]

Marketing Predictions for 2020

Marketing Predictions for 2020

Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]

Broadening Your View of Reputation Management to Better Protect Your Brand

Broadening Your View of Reputation Management to Better Protect Your Brand

Reputation management is bigger than Yelp!, Google and Facebook. It’s bigger than simply responding to reviews. It’s even bigger than what you’re going to say to the public through the media or directly. Yet, the multifamily industry has minimized this age-old PR discipline to simply responding to online reviews about communities and maybe reporting metrics […]

Cutting the Cord Isn’t Just for TV: Why you don’t need all the things

Cutting the Cord Isn’t Just for TV: Why you don’t need all the things

Last year my family decided to cut the cord to save money. We were spending a ridiculous amount on a popular satellite TV provider but realized most of our TV consumption was done on Netflix. Another service we were paying for. We sort of eased into cutting the cord by switching to the lower cost […]

Digging for Data

Digging for Data

Here at LinnellTaylor Marketing, we keep close tabs on statistics about both the national and individual metro apartment markets. This information serves a couple of purposes.