Being a leasing agent is hard work. Not only do associates have to manage prospects and sign new residents, but they also have to keep current residents satisfied, oversee resident-retention efforts and perform the countless day-to-day tasks that keep a leasing office running. As a new article in Multifamily Executive shows, many operators are turning […]
Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]
Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.
The multifamily industry is unique, in that, once people find a job in multifamily, they end up sticking around for years, and with good reason. The opportunities for growth and development are significant.