Don’t Get Defensive When Dealing with Online Reviews

Don’t Get Defensive When Dealing with Online Reviews

When a resident feels their property management company or onsite team has wronged them, one of the first places they turn for retribution is online reviews.  Residents might rant at length about their perceived mistreatment and nitpick any community shortcoming they can dredge up or manufacture. Facts aren’t important. The only thing that matters is […]

It’s Not You, It’s Me: How to Think About Case Studies

It’s Not You, It’s Me: How to Think About Case Studies

Case studies are high-value pieces of marketing content. When properly constructed and distributed to the right audience at the right time, case studies can yield high returns in the sales process. It’s the prime opportunity to celebrate a successful client partnership and empower brand ambassadors to advocate for a supplier partner and its solution. But […]

Industry Trends Report | Wk of June 22

Industry Trends Report | Wk of June 22

HOT & RELEVANT TOPICS How Covid-19 Has Impacted Communities of Color The pandemic might not discriminate on the basis of who can acquire coronavirus, but its impact has been disproportionate in the apartment industry. Communities of color have been overwhelmingly affected, as black individuals have been hospitalized at twice the rate. In areas such as […]

Industry Trends Report | Wk of June 8

Industry Trends Report | Wk of June 8

HOT & RELEVANT TOPICS NMHC Releases Statement on Continuing Racial Inequities In reaction to the recent killings of George Floyd, Ahmaud Arbery and Breonna Taylor, the National Multifamily Housing Council released a statement promising to combat racial inequity in the housing circuit. NMHC president Doug Bibby vowed the organization “will be steadfast in our aim […]

Industry Trends Report | Wk of May 11

Industry Trends Report | Wk of May 11

HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]

3 More Tips for Marketing During COVID-19

3 More Tips for Marketing During COVID-19

I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]

Don’t Let Reputation Management Slide During Crisis

Don’t Let Reputation Management Slide During Crisis

Google and Yelp deserve credit for taking early action last month regarding business reviews – specifically those referencing COVID-19 issues. Google indefinitely suspended all new reviews, new review replies and Q&A during the crisis. Yelp vowed to “protect local businesses from reputational harm” by disallowing negative reviews about a business being closed in response to […]

Be Extra Astute With Your Content Messaging During the Crisis

Be Extra Astute With Your Content Messaging During the Crisis

Whenever there is a sliver of opportunity, someone will try to capitalize. Now shouldn’t be one of those times. Yet, soon after things turned ultra-hectic around March 11 when the COVID-19 situation led to the cancelation of pretty much everything, the virus-related sales pitches began. Unfortunately, a few of these pitches were in the multifamily […]

Coronavirus: The Key To Proactive Communication Without Creating Panic

Coronavirus: The Key To Proactive Communication Without Creating Panic

Well, I’m sure you’ve all heard of the Coronavirus, or COVID-19, by now. And you’ve probably heard all of the stories of people stocking up on antibacterial gel, face masks and avoiding Corona beer like the plague. (That was fake news, by the way). There are more occurrences of Coronavirus every day, so proper communication […]

A Picture Is Worth a Thousand Words

A Picture Is Worth a Thousand Words

In my years of working in multifamily and public relations, I have seen my fair share of great headshots. But as we see an influx of more thought leaders – from C-suite to onsite team members writing blogs and LinkedIn posts, I have likewise seen an influx of headshots that frankly could use some work. […]