Integrated MarCom Every Time

Integrated MarCom Every Time

Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.

The ROI From Investing in Company Culture

The ROI From Investing in Company Culture

The ROI of company culture is something that can be measured in both financial returns and intangible benefits. This article discusses why organizations should start investing in culture and the benefits of doing so.

Creating Conference Swagger Without Being Swaggy

Creating Conference Swagger Without Being Swaggy

It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.

Key Elements of a Rock Star Review Response

Key Elements of a Rock Star Review Response

Responding well to an online review is more involved than you might think at first glance. There’s a lot of customer service and public relations theory working in the background that has to be incorporated into a few short sentences.

The Affordable Housing Conundrum for Multifamily

The Affordable Housing Conundrum for Multifamily

We hear about it every election cycle. There is an affordable housing crisis in our country. And every politician has a plan to fix it. I don’t know about you, but every time I hear anything on this topic, I cringe a little.

Multifamily Offers Unique Opportunities for Career Growth

Multifamily Offers Unique Opportunities for Career Growth

The multifamily industry is unique, in that, once people find a job in multifamily, they end up sticking around for years, and with good reason. The opportunities for growth and development are significant.

Working from Home: Balancing Work and Home-life

Working from Home: Balancing Work and Home-life

My last blog shared ways technology has helped the LTM team build and maintain a personal connection with each of us working remotely.

Don’t Overlook the Power of Case Studies in PR Campaigns

Don’t Overlook the Power of Case Studies in PR Campaigns

At LTM, we recognize what good case studies can do, and we believe they should form a fundamental part of any PR campaign. We work hard with our clients to identify their customers who have compelling success stories to share and who have relied on our clients to address common challenges.

Google and ILSs: A Powerful One-Two Punch

Google and ILSs: A Powerful One-Two Punch

There’s a major conversation happening amongst multifamily marketers lately. One where marketing leaders are discussing the merits of Google My Business and their recent enhancements to their local listings.

3 Digital Marketing Trends for Apartment Marketers in 2019

3 Digital Marketing Trends for Apartment Marketers in 2019

In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.