Don’t Overlook the Power of Case Studies in PR Campaigns

Don’t Overlook the Power of Case Studies in PR Campaigns

At LTM, we recognize what good case studies can do, and we believe they should form a fundamental part of any PR campaign. We work hard with our clients to identify their customers who have compelling success stories to share and who have relied on our clients to address common challenges.

Google and ILSs: A Powerful One-Two Punch

Google and ILSs: A Powerful One-Two Punch

There’s a major conversation happening amongst multifamily marketers lately. One where marketing leaders are discussing the merits of Google My Business and their recent enhancements to their local listings.

3 Digital Marketing Trends for Apartment Marketers in 2019

3 Digital Marketing Trends for Apartment Marketers in 2019

In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.

It’s Time to Make the Change to Automated Renter Screening

It’s Time to Make the Change to Automated Renter Screening

Resident screening is a necessary function of operating apartment communities. What was once a tedious, lengthy and manual process can now be automated through the use of technology.

Working from Home: Balancing Technology & The Personal Connection

Working from Home: Balancing Technology & The Personal Connection

So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.

How To Be a Good Development Neighbor

How To Be a Good Development Neighbor

Demolish now and ask questions later? Never a good strategy, according to LMC’s Brad Reisinger. The company’s Divisional President of the Northwest tells GlobeSt.com that forging a strategic partnership with a neighborhood prior to development can have an immeasurable impact. Read more.

New Year’s Resolution: Be a Thought Leader in 2019

New Year’s Resolution: Be a Thought Leader in 2019

If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.

2018: A Year in Review

2018: A Year in Review

Really, success in all aspects of life stems from who we are at our core, how we treat people we don’t care for, how hard we work despite our failures and if we show kindness and compassion when dealing with hard truths.

Why Thought Leadership Sells Better Than Self Promotion

Why Thought Leadership Sells Better Than Self Promotion

Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.

A Thankful Account Director

A Thankful Account Director

As we enter the holiday season, it is so important to reflect on our year and where we are in life. I am pretty damn lucky to work for LinnellTaylor, to have an amazing line-up of clients and to have a little family who is so proud of me.