How Technology Works as a Catalyst in the Evolution of Leasing

How Technology Works as a Catalyst in the Evolution of Leasing

Being a leasing agent is hard work. Not only do associates have to manage prospects and sign new residents, but they also have to keep current residents satisfied, oversee resident-retention efforts and perform the countless day-to-day tasks that keep a leasing office running. As a new article in Multifamily Executive shows, many operators are turning […]

An Unexpected Multifamily Alliance

An Unexpected Multifamily Alliance

Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]

Closing the Loophole on Unauthorized Pets

Closing the Loophole on Unauthorized Pets

It’s true that assistance animals and the potential fraud surrounding them present a considerable challenge for community management teams. But as this National Apartment Association article by JVM’s Kortney Balas shows, unauthorized pets are a more common problem. Fortunately, pet-screening processes are effectively addressing the issue.

Integrated MarCom Every Time

Integrated MarCom Every Time

Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.

The ROI From Investing in Company Culture

The ROI From Investing in Company Culture

The ROI of company culture is something that can be measured in both financial returns and intangible benefits. This article discusses why organizations should start investing in culture and the benefits of doing so.

Creating Conference Swagger Without Being Swaggy

Creating Conference Swagger Without Being Swaggy

It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.

Key Elements of a Rock Star Review Response

Key Elements of a Rock Star Review Response

Responding well to an online review is more involved than you might think at first glance. There’s a lot of customer service and public relations theory working in the background that has to be incorporated into a few short sentences.

The Affordable Housing Conundrum for Multifamily

The Affordable Housing Conundrum for Multifamily

We hear about it every election cycle. There is an affordable housing crisis in our country. And every politician has a plan to fix it. I don’t know about you, but every time I hear anything on this topic, I cringe a little.

Multifamily Offers Unique Opportunities for Career Growth

Multifamily Offers Unique Opportunities for Career Growth

The multifamily industry is unique, in that, once people find a job in multifamily, they end up sticking around for years, and with good reason. The opportunities for growth and development are significant.

Working from Home: Balancing Work and Home-life

Working from Home: Balancing Work and Home-life

My last blog shared ways technology has helped the LTM team build and maintain a personal connection with each of us working remotely.