Don’t Get Defensive When Dealing with Online Reviews

Don’t Get Defensive When Dealing with Online Reviews

When a resident feels their property management company or onsite team has wronged them, one of the first places they turn for retribution is online reviews.  Residents might rant at length about their perceived mistreatment and nitpick any community shortcoming they can dredge up or manufacture. Facts aren’t important. The only thing that matters is […]

Don’t Let Reputation Management Slide During Crisis

Don’t Let Reputation Management Slide During Crisis

Google and Yelp deserve credit for taking early action last month regarding business reviews – specifically those referencing COVID-19 issues. Google indefinitely suspended all new reviews, new review replies and Q&A during the crisis. Yelp vowed to “protect local businesses from reputational harm” by disallowing negative reviews about a business being closed in response to […]

Learn from Reputation Management Mess in Pro Sports

Learn from Reputation Management Mess in Pro Sports

Earlier this month, the professional sports world provided a pair of shining examples of what not to do in terms of reputation management. Hopefully, the multifamily industry was taking notes. First came Jim Crane, owner of the Houston Astros, who fumbled his way through an interview regarding his team’s illegal electronic sign-stealing campaign during their […]