Online Reviews as Free Market Research

Online Reviews as Free Market Research

Many community management teams are quick to dismiss the validity of negative online reviews, particularly if they perceive them to be unfair. However, themes are often revealed when closely monitoring a community’s online reviews.

Reputation Management: It’s a PR Thing

Reputation Management: It’s a PR Thing

Reputation management is as old as public relations itself. You might even be able to argue that they’re synonyms. After all, that’s the job of the public relations professional – to manage the reputation of people and companies in every communication channel possible.

How to Properly Manage a Negative Online Review

How to Properly Manage a Negative Online Review

The resident decided to trash your apartment community on the pages of Yelp. For good measure, he made certain to copy the rant to Facebook and Google.