Industry News | Wk of September 17

Industry News | Wk of September 17

HOT & RELEVANT TOPICS Amazon Reportedly Has an Alexa Microwave and More on the Way As apartment communities strive to match the breakneck pace of technology and remain on the cutting-edge of smart-home amenities, they now have more to consider.

Marketing Data 101: 3 steps to ensure better business decisions

Marketing Data 101: 3 steps to ensure better business decisions

Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.

Getting Resident Communications Right

Getting Resident Communications Right

Rockstar customer service is all about communication. Get that wrong and you could be limiting your ability to drive satisfaction and resident retention.

The Components of a Strong Company Blog

The Components of a Strong Company Blog

Corporate blogs are at the heart of many companies’ marketing and public relations efforts. It’s easy to see why: blogs are terrific ways to grab search engine traffic, attract prospects, show thought leadership and provide target audiences with a real sense of a company’s culture and capabilities.

How to Impact Google Rankings

How to Impact Google Rankings

Review responses can appease disgruntled residents, thank satisfied ones and demonstrate a proactive approach to prospects considering your community.

Industry News | Wk of September 3

Industry News | Wk of September 3

HOT & RELEVANT TOPICS 8 U.S. Cities Pledge to Ensure All New Buildings Are Net-Zero Carbon by 2030 Ahead of the Global Climate Action Summit (Sept. 12-14, San Francisco), 19 global cities have signed the Net Zero Carbon Buildings Declaration.

Collaboration for the Win: How collaborative communication produces better results

Collaboration for the Win: How collaborative communication produces better results

It’s 5:30 p.m. on Friday, the typical time that a crisis strikes, and a resident notified the office that he was the victim of an armed robbery.

Don’t Get Even – Do One Better

Don’t Get Even – Do One Better

Instances will occur when the competition strikes first. It’s inevitable, and the knee-jerk reaction is to try to match what they’ve done.

Apartment Market Has Bright Future at 2018’s Midpoint

Apartment Market Has Bright Future at 2018’s Midpoint

The apartment market may not be as white-hot as it was two or three years ago.

Industry News | Wk of August 20

Industry News | Wk of August 20

HOT & RELEVANT TOPICS New LA Multifamily Apartments Implement Tetris-Style Parking System In the never-ending quest to save and make more efficient use of space, two Los Angeles apartment communities might be setting the curve.