Search & Social: The Newest Marketing Power Couple

Search & Social: The Newest Marketing Power Couple

Technology advancements and the never-ending emergence of new digital channels have made the jobs of multifamily marketers more challenging than ever before.

How to Eliminate the Burden of Manual Screening

How to Eliminate the Burden of Manual Screening

Leasing professionals have a clear goal – convert leads into leases as quickly as possible.

Four Ways to Take Care of Multifamily Investors

Four Ways to Take Care of Multifamily Investors

Without satisfied investors to provide a reliable stream of equity funding, an apartment owner/operator won’t be able to develop new communities, acquire existing ones and pursue whatever expansion goals it may have.

How to Properly Manage a Negative Online Review

How to Properly Manage a Negative Online Review

The resident decided to trash your apartment community on the pages of Yelp. For good measure, he made certain to copy the rant to Facebook and Google.

Industry News | Wk of May 7

Industry News | Wk of May 7

HOT & RELEVANT TOPICS Intelligent Machines Will Teach Us – Not Replace Us As technology produces chatbots and other intelligent machines, many are leery of losing their jobs to artificial intelligence.

Become the presenter attendees want to see & conference planners invite back

Become the presenter attendees want to see & conference planners invite back

We’ve launched into the multifamily conference season! It’s a magical time where industry leaders and top-performing executives share their tips, tricks and strategies on all things apartment housing.

Why Some Developers Say There’s Still Room to Run

Why Some Developers Say There’s Still Room to Run

Not all apartment markets are created equal, and while construction may be headed for a dip on a national basis, many developers are confident about continuing to assemble robust development pipelines.

Three Big Crisis Communication Mistakes Apartment Operators Make

Three Big Crisis Communication Mistakes Apartment Operators Make

Apartment fires, vehicle break-ins, home invasions, renovation inconveniences, stolen pets … Crises like these happen every single day at apartment communities across the country.

Faking It to Making It

Faking It to Making It

Unqualified applicants are getting sophisticated about scamming their way into apartment homes, as LTM’s Paul Willis writes in the guest piece for units Magazine.

Industry News | Wk of April 23

Industry News | Wk of April 23

HOT & RELEVANT TOPICS Rent Control Heading to California’s November Ballot While talk of rent control has swirled in recent years, actually moving forward has been rendered nearly impossible due to several existing legal statutes in states across the country.