Go Mobile or Go Home

Go Mobile or Go Home

It’s easy to get lost among the multitude of ever-evolving digital marketing tactics, but a select few represent the future for multifamily. In this Multifamily Executive article, LMC’s Morgan Porter, RentPath’s Jennifer Anderson and Entrata’s Trevor Riley discuss why marketing automation, multi-touch attribution and Google’s ever-evolving algorithm should be utilized by the industry.

Industry News | Wk of July 9

Industry News | Wk of July 9

HOT & RELEVANT TOPICS Amazon Chooses Charlotte For New High-Tech $200 Million Center Amazon has yet to choose a location for its long-awaited HQ2, but the tech giant has chosen Charlotte as the home for its new $200 million distribution center.

For the Legal vs. PR Cage Match

For the Legal vs. PR Cage Match

When a crisis hits, the first emotion is often fear. Fear of losing your job. Fear of losing the company money. And probably fear of getting sued for doing the wrong thing.

Workforce Housing: Benefits and Opportunities

Workforce Housing: Benefits and Opportunities

They may not come with all the bells and whistles, but workforce housing apartments offer attractive investment options and serve a vital role.

Nonprofit helps provide jobs, housing for the homeless

Nonprofit helps provide jobs, housing for the homeless

Odessa is one of the many formerly homeless people whose lives have been turned around thanks to the work of Shelters to Shutters (S2S).

A snippet from the future. Google Snippets are an SEO game changer.

A snippet from the future. Google Snippets are an SEO game changer.

Have you ever Googled something and a little snippet of information appeared at the top of the page? It often answers your question or gives you the exact information you were looking for.

Apartment Marketing: Not a One-Size-Fits-All Endeavor

Apartment Marketing: Not a One-Size-Fits-All Endeavor

We all know with clothing that one size DOES NOT fit all. And it’s no different when it comes to marketing your Class A, B or C community. In this recent MHN article, LMC’s Marketing Director Megan Mahoney and JVM’s Marketing Manager Kim Morgan discuss how driving great results means tailoring their efforts to best […]

Industry News | Wk of June 18

Industry News | Wk of June 18

HOT & RELEVANT TOPICS Maximize Resident Engagement With Energy Efficiency A recent study by the National Apartment Association indicates that apartment residents are generally more environmentally conscious than homeowners.

Starbucks Situation Underscores Reputation Hazards in Digital Era

Starbucks Situation Underscores Reputation Hazards in Digital Era

Starbucks has approximately 27,000 locations and an employee base of about 238,000. But an incident at one shop involving one worker was enough to transform the perception of the entire brand in the eyes of many.

Midwest Apartment Demand Isn’t Dropping Anytime Soon, Says JVM Realty CEO

Midwest Apartment Demand Isn’t Dropping Anytime Soon, Says JVM Realty CEO

Apartment demand in the Midwest continues to grow, as strong unemployment rates are keeping absorption of new units high.