Integrated MarCom Every Time

Integrated MarCom Every Time

Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.

Industry News | Wk of April 15

Industry News | Wk of April 15

HOT & RELEVANT TOPICS Amenities War Might Not Be The Best Student Housing Strategy Amenities make a big splash and provide Instagrammable moments. But some developers and school administrators are rethinking the emphasis of these glitzy additions at student housing communities, instead dedicating their focus to more mundane-but-necessary features.

The ROI From Investing in Company Culture

The ROI From Investing in Company Culture

The ROI of company culture is something that can be measured in both financial returns and intangible benefits. This article discusses why organizations should start investing in culture and the benefits of doing so.

Stay Innovative in Multifamily

Stay Innovative in Multifamily

Often we look to competitors or major REITs to lead the way in innovation. We let other’s test new technologies, wait for their results, learn from them and then implement accordingly.

Industry News | Wk of April 1

Industry News | Wk of April 1

HOT & RELEVANT TOPICS The Five Biggest Onsite Technology Mistakes Technology implementation should shorten the to-do lists of onsite teams, not lengthen them. That’s according to Jared Miller, chief operating officer of RedPeak, whose rule of thumb when incorporating tech is to ease the burden of the company’s onsite teams.

The Pros and Cons of Insourcing Reputation Management

The Pros and Cons of Insourcing Reputation Management

As a communications director at one of the largest public REIT’s at the time, I helped put together one of the first insourced reputation management programs in the industry.

Creating Conference Swagger Without Being Swaggy

Creating Conference Swagger Without Being Swaggy

It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.

Industry News | Wk of March 18

Industry News | Wk of March 18

HOT & RELEVANT TOPICS For Gen Z, Word of Mouth is Even Louder Gen Z often gets lumped in with millennials when talking about younger generations. But this generation (born 1996 or later) is not simply a continuation of its predecessor.

Key Elements of a Rock Star Review Response

Key Elements of a Rock Star Review Response

Responding well to an online review is more involved than you might think at first glance. There’s a lot of customer service and public relations theory working in the background that has to be incorporated into a few short sentences.

Industry News | Wk of March 4

Industry News | Wk of March 4

HOT & RELEVANT TOPICS Multifamily Construction’s 7 Deadly Sins As apartment operators clamor to unveil their new developments in time to beat the competition and capture a hot market, time is a precious commodity.