Apartment marketers are constantly devising ways to drive traffic to their communities, but there is a certain subsection they often forget — those who are already in the building. Beth Tuttle, vice president of marketing for LMC, imparts ways to retain the residents you’ve already attained in her recent MHN Viewpoint.
HOT & RELEVANT TOPICS Three Apartment Markets Are Best Positioned to Handle Amazon HQ2 The city that lands Amazon’s second headquarters will experience an immediate spike in apartment demand, but some cities are more equipped to handle that demand than others. Based on a formula factoring vacant units and units under construction, Atlanta (specifically Sandy […]
HOT & RELEVANT TOPICS Major Apartment Developer: ‘There is an acute crisis headed our way’ The luxury apartment market is extremely overbuilt, and it’s causing a potential crisis within the industry. With a record-high cost of construction, from land to labor, developers are struggling to afford – and provide – anything less than luxury. The […]
HOT & RELEVANT TOPICS Wellness Communities Could Be The Next Big Real Estate Trend Developers are taking aim at widespread national issues like obesity, loneliness and depression by creating wellness communities. These wellness communities are changing the multifamily game by encouraging physical activity while promoting a deeper connection between people and nature. These types of […]
Apartment companies are planning to spend more on digital advertising in 2018, according to a new article in UNITS magazine. And not only are they spending more, but they’re also evolving in their use of digital channels.
The Bainbridge Companies, a developer, owner and operator of luxury apartment communities in the eastern U.S., has entered the Baltimore market.
Dave Miskovich, the CEO of ROSS Companies, is bullish on the Washington, D.C., multifamily market. With healthy job and population growth, a thriving tech sector, and low vacancy rates despite a decent amount of new construction, the D.C. metro will prove kind to apartment investors in the years ahead,