Industry Trends Report | Wk of June 22

Industry Trends Report | Wk of June 22

HOT & RELEVANT TOPICS How Covid-19 Has Impacted Communities of Color The pandemic might not discriminate on the basis of who can acquire coronavirus, but its impact has been disproportionate in the apartment industry. Communities of color have been overwhelmingly affected, as black individuals have been hospitalized at twice the rate. In areas such as […]

Industry Trends Report | Wk of June 8

Industry Trends Report | Wk of June 8

HOT & RELEVANT TOPICS NMHC Releases Statement on Continuing Racial Inequities In reaction to the recent killings of George Floyd, Ahmaud Arbery and Breonna Taylor, the National Multifamily Housing Council released a statement promising to combat racial inequity in the housing circuit. NMHC president Doug Bibby vowed the organization “will be steadfast in our aim […]

Industry Trends Report | Wk of May 11

Industry Trends Report | Wk of May 11

HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]

Industry Trends Report | Wk of Apr. 27

Industry Trends Report | Wk of Apr. 27

HOT & RELEVANT TOPICS Co-Working to Be Top Post-Pandemic Multifamily Amenity? If working remotely remains the trend after the coronavirus pandemic, apartment communities may need to expand their co-working amenities. Even before the stay-at-home orders and office closures, co-working space was already becoming an amenity of choice for multifamily developers, but the new demand could […]

3 More Tips for Marketing During COVID-19

3 More Tips for Marketing During COVID-19

I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]

Industry Trends Report | Week of April 13

Industry Trends Report | Week of April 13

HOT & RELEVANT TOPICS Property Management Without the Option of Eviction Evictions aren’t an option for many property managers right now, with federal, state and municipal moratoriums on the eviction of renters who miss payments due to job issues stemming from the COVID-19 crisis. Even where eviction bans aren’t in place, the process can’t move […]

Don’t Let Reputation Management Slide During Crisis

Don’t Let Reputation Management Slide During Crisis

Google and Yelp deserve credit for taking early action last month regarding business reviews – specifically those referencing COVID-19 issues. Google indefinitely suspended all new reviews, new review replies and Q&A during the crisis. Yelp vowed to “protect local businesses from reputational harm” by disallowing negative reviews about a business being closed in response to […]

Industry News | Week of March 30

Industry News | Week of March 30

HOT & RELEVANT TOPICS Multifamily Industry Copes with Coronavirus With rent now due and novel coronavirus issues currently limiting income for many renters, apartment communities have attempted to account for the myriad issues they’ll inevitably face in the coming weeks. Some of the challenges facing owner/operators include how to offer respite to renters who are […]

Be Extra Astute With Your Content Messaging During the Crisis

Be Extra Astute With Your Content Messaging During the Crisis

Whenever there is a sliver of opportunity, someone will try to capitalize. Now shouldn’t be one of those times. Yet, soon after things turned ultra-hectic around March 11 when the COVID-19 situation led to the cancelation of pretty much everything, the virus-related sales pitches began. Unfortunately, a few of these pitches were in the multifamily […]

Industry News | Week of March 16

Industry News | Week of March 16

HOT & RELEVANT TOPICS Why the Housing Market Might Dodge the Recession The real estate market couldn’t rescue the economy after the Great Recession of 2009 because the market itself was on life support. While economic contraction is inevitable as the country shuts down for an undetermined period of time, the housing market could essentially […]