A Defensive Response Can Damage Your Reputation

A Defensive Response Can Damage Your Reputation

Negative online reviews are a thorn in the bicycle tire of every property manager. Everything may be rolling along smoothly until they strike, and they can be completely deflating. The frustration that accompanies negative online feedback, especially when it’s unwarranted or unfounded, can trigger property managers to react defensively. However, countering a damaging review with […]

The Problem With Stock Review Responses

The Problem With Stock Review Responses

Overburdened onsite apartment teams are constantly searching for ways to automate processes and save time. But one of the common timesaving methods for managing online reviews might not be such a good idea .  Keeping a list of prepared responses might sound like an efficient way to handle online reviews. But this impersonal approach indicates […]

The Art of the Case Study: Data and Minimal Self Promotion

The Art of the Case Study: Data and Minimal Self Promotion

Case studies are highly sought after components of a public relations and communications strategy. Most technology suppliers jump at the chance to highlight a client’s experience if it puts them in a positive light. However, it’s important to remember that a case study is different from a testimonial.  A testimonial is purely promotional and focuses […]

Don’t Get Defensive When Dealing with Online Reviews

Don’t Get Defensive When Dealing with Online Reviews

When a resident feels their property management company or onsite team has wronged them, one of the first places they turn for retribution is online reviews.  Residents might rant at length about their perceived mistreatment and nitpick any community shortcoming they can dredge up or manufacture. Facts aren’t important. The only thing that matters is […]

It’s Not You, It’s Me: How to Think About Case Studies

It’s Not You, It’s Me: How to Think About Case Studies

Case studies are high-value pieces of marketing content. When properly constructed and distributed to the right audience at the right time, case studies can yield high returns in the sales process. It’s the prime opportunity to celebrate a successful client partnership and empower brand ambassadors to advocate for a supplier partner and its solution. But […]

The Shifting Role of Repman During the Pandemic

The Shifting Role of Repman During the Pandemic

Reputation management has always been a delicate balance of publicly acknowledging concerns, working to address them and holding your ground when necessary. The entire process has become a bit more complicated in the multifamily world during the pandemic. Typically, onsite teams can invite a disgruntled resident into the office to chat, or quickly deploy one […]

Industry Trends Report | Wk of June 22

Industry Trends Report | Wk of June 22

HOT & RELEVANT TOPICS How Covid-19 Has Impacted Communities of Color The pandemic might not discriminate on the basis of who can acquire coronavirus, but its impact has been disproportionate in the apartment industry. Communities of color have been overwhelmingly affected, as black individuals have been hospitalized at twice the rate. In areas such as […]

Industry Trends Report | Wk of June 8

Industry Trends Report | Wk of June 8

HOT & RELEVANT TOPICS NMHC Releases Statement on Continuing Racial Inequities In reaction to the recent killings of George Floyd, Ahmaud Arbery and Breonna Taylor, the National Multifamily Housing Council released a statement promising to combat racial inequity in the housing circuit. NMHC president Doug Bibby vowed the organization “will be steadfast in our aim […]

Industry Trends Report | Wk of May 11

Industry Trends Report | Wk of May 11

HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]

Industry Trends Report | Wk of Apr. 27

Industry Trends Report | Wk of Apr. 27

HOT & RELEVANT TOPICS Co-Working to Be Top Post-Pandemic Multifamily Amenity? If working remotely remains the trend after the coronavirus pandemic, apartment communities may need to expand their co-working amenities. Even before the stay-at-home orders and office closures, co-working space was already becoming an amenity of choice for multifamily developers, but the new demand could […]