Industry News | Wk of June 10

Industry News | Wk of June 10

HOT & RELEVANT TOPICS The Best Security Practices For Multifamily EmployeesTen real estate and leasing professionals were murdered in 2017 according to the Bureau of Labor Statistics. Then in January, Salt Lake City realtor Dave Stokoe went to his apartment community to evict a pair of residents but never returned. He was later found in […]

How Technology Works as a Catalyst in the Evolution of Leasing

How Technology Works as a Catalyst in the Evolution of Leasing

Being a leasing agent is hard work. Not only do associates have to manage prospects and sign new residents, but they also have to keep current residents satisfied, oversee resident-retention efforts and perform the countless day-to-day tasks that keep a leasing office running. As a new article in Multifamily Executive shows, many operators are turning […]

The Role of Culture in Crisis Communications

The Role of Culture in Crisis Communications

When we talk about crisis communications, we often think of legal teams, public relations, risk management and operations. What we often miss is human resources and the role of culture. Culture is critical to responding well to a crisis, and it’s easy to err on either of two sides that are greatly impacted by culture […]

An Unexpected Multifamily Alliance

An Unexpected Multifamily Alliance

Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]

How to Confidentially Work a Conference

How to Confidentially Work a Conference

The largest multifamily conference is just around the corner. The NAA’s Apartmentalize will bring more than 10,000 industry professionals to the Mile High City this year. I can envision it now. Multifamily marketers and sales team members in full strategy mode. They are honing-in their outbound efforts, scheduling meetings, planning events and putting the final […]

Finding the Right Digital Marketing Partner: Lessons Learned.

Finding the Right Digital Marketing Partner: Lessons Learned.

If you work at a typical multifamily organization, your marketing team is probably not big enough to handle robust digital lead generation strategies or data analysis efforts. If they’re lucky, marketing teams might have one data junkie and a couple of people in charge of buying ads. This leaves a lot of multifamily marketers partnering […]

Industry News | Wk of April 29

Industry News | Wk of April 29

HOT & RELEVANT TOPICS Seven Ways to Urbanize the SuburbsOver the past two decades, developers have mastered what is needed to entice urban dwellers to live in downtown apartment communities. But now, as downtown locales become increasingly congested, developers are aiming to give renters an urbanized experience in suburban locales. To make it work, they’ll […]

Closing the Loophole on Unauthorized Pets

Closing the Loophole on Unauthorized Pets

It’s true that assistance animals and the potential fraud surrounding them present a considerable challenge for community management teams. But as this National Apartment Association article by JVM’s Kortney Balas shows, unauthorized pets are a more common problem. Fortunately, pet-screening processes are effectively addressing the issue.

Capturing and Developing a Brand Voice

Capturing and Developing a Brand Voice

Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]

Integrated MarCom Every Time

Integrated MarCom Every Time

Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.