3 More Tips for Marketing During COVID-19

3 More Tips for Marketing During COVID-19

I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]

Industry Trends Report | Week of April 13

Industry Trends Report | Week of April 13

HOT & RELEVANT TOPICS Property Management Without the Option of Eviction Evictions aren’t an option for many property managers right now, with federal, state and municipal moratoriums on the eviction of renters who miss payments due to job issues stemming from the COVID-19 crisis. Even where eviction bans aren’t in place, the process can’t move […]

Don’t Let Reputation Management Slide During Crisis

Don’t Let Reputation Management Slide During Crisis

Google and Yelp deserve credit for taking early action last month regarding business reviews – specifically those referencing COVID-19 issues. Google indefinitely suspended all new reviews, new review replies and Q&A during the crisis. Yelp vowed to “protect local businesses from reputational harm” by disallowing negative reviews about a business being closed in response to […]

Industry News | Week of March 30

Industry News | Week of March 30

HOT & RELEVANT TOPICS Multifamily Industry Copes with Coronavirus With rent now due and novel coronavirus issues currently limiting income for many renters, apartment communities have attempted to account for the myriad issues they’ll inevitably face in the coming weeks. Some of the challenges facing owner/operators include how to offer respite to renters who are […]

Be Extra Astute With Your Content Messaging During the Crisis

Be Extra Astute With Your Content Messaging During the Crisis

Whenever there is a sliver of opportunity, someone will try to capitalize. Now shouldn’t be one of those times. Yet, soon after things turned ultra-hectic around March 11 when the COVID-19 situation led to the cancelation of pretty much everything, the virus-related sales pitches began. Unfortunately, a few of these pitches were in the multifamily […]

Industry News | Week of March 16

Industry News | Week of March 16

HOT & RELEVANT TOPICS Why the Housing Market Might Dodge the Recession The real estate market couldn’t rescue the economy after the Great Recession of 2009 because the market itself was on life support. While economic contraction is inevitable as the country shuts down for an undetermined period of time, the housing market could essentially […]

Coronavirus: The Key To Proactive Communication Without Creating Panic

Coronavirus: The Key To Proactive Communication Without Creating Panic

Well, I’m sure you’ve all heard of the Coronavirus, or COVID-19, by now. And you’ve probably heard all of the stories of people stocking up on antibacterial gel, face masks and avoiding Corona beer like the plague. (That was fake news, by the way). There are more occurrences of Coronavirus every day, so proper communication […]

Industry News | Week of February 24

Industry News | Week of February 24

HOT & RELEVANT TOPICS Protect Your Apartment Community from Coronavirus The Coronavirus has made its way to the U.S., and while the odds of it ever showing up at your apartment community are slim, taking precautions against the spread of viruses is never a bad idea. Some easy ways to combat transferrable health issues in […]

A Picture Is Worth a Thousand Words

A Picture Is Worth a Thousand Words

In my years of working in multifamily and public relations, I have seen my fair share of great headshots. But as we see an influx of more thought leaders – from C-suite to onsite team members writing blogs and LinkedIn posts, I have likewise seen an influx of headshots that frankly could use some work. […]

Learn from Reputation Management Mess in Pro Sports

Learn from Reputation Management Mess in Pro Sports

Earlier this month, the professional sports world provided a pair of shining examples of what not to do in terms of reputation management. Hopefully, the multifamily industry was taking notes. First came Jim Crane, owner of the Houston Astros, who fumbled his way through an interview regarding his team’s illegal electronic sign-stealing campaign during their […]