Industry News | Week of August 19

Industry News | Week of August 19

HOT & RELEVANT TOPICS AI and Leasing Agents Go Hand-in-Hand Artificial intelligence continues to become a valuable tool in the leasing process, and recent efforts by MYND Property Management provide a snapshot as to why. A proprietary machine-learning algorithm developed in-house discovered several key tendencies of prospects, including that those who fill out an optional […]

Here’s A Really Bad Idea: Sue Customers Who Write Negative Reviews About Your Company

Here’s A Really Bad Idea: Sue Customers Who Write Negative Reviews About Your Company

Whether you’re an executive at a large real estate investment trust (REIT), a local community manager or a single owner of a multifamily apartment community, it hurts when a resident goes on a tirade about your community.

Examining the Midyear Market: Despite Naysayers, Multifamily Still Thriving

Examining the Midyear Market: Despite Naysayers, Multifamily Still Thriving

As the white-hot apartment market continued to bustle along at the midpoint of the decade, many in the industry were wary of a potential cooling-off period.

Nothing set to derail Midwest apartment market in near future

Nothing set to derail Midwest apartment market in near future

The Midwest apartment market has enjoyed an impressive run over much of the past decade. And now, as we enter the final months of 2019, that run is set to continue. That’s the point driven home by JVM’s Jay Madary in his new guest column for RE Journals.

Industry News | Wk of August 5

Industry News | Wk of August 5

HOT & RELEVANT TOPICS Scooter-Sharing Revs Up at Chicago Apartments Just as the industry was finding ways to accommodate the ride-share revolution, a new wrinkle has been added: scooter-sharing. Ten scooter-sharing companies are participating in a four-month pilot program at Chicago-area apartments, and the results have been overwhelmingly positive. One community, The Field’s Lofts, ran […]

Let’s Flip the Marketing Funnel

Let’s Flip the Marketing Funnel

“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.

It’s the Little Things

It’s the Little Things

When planning a PR campaign, it’s understandable that a client may want to initially focus on how to create big media splashes. There’s no denying the excitement and buzz that a magazine cover story or a high-profile television appearance can create, especially those in consumer channels.

Summertime. Let’s Not Just Sit Back and Unwind

Summertime. Let’s Not Just Sit Back and Unwind

Will Smith’s 1991 anthem Summertime offered his new definition of summer madness. His infectious, chart-topping single invited everyone to “leanin’ to the side but you can’t speed through.

Equity Flocks to Multifamily … For Now

Equity Flocks to Multifamily … For Now

According to a recent guest column by JVM’s Jay Madary in Multi-Housing News, equity remains plentiful in today’s apartment market. However, three factors could impact the enthusiasm of equity investors for the multifamily industry over the rest of 2019 and beyond.

Industry News | Wk of July 15, 2019

Industry News | Wk of July 15, 2019

HOT & RELEVANT TOPICS The Pros and Cons of Short-Term RentalsShort-term rentals have become more prominent in the multifamily industry that they’ve even developed their own widely utilized acronym.