A Layer of Sincerity: Add a Signature to Your Review Responses

A Layer of Sincerity: Add a Signature to Your Review Responses

More and more apartment operators are taking the proper step of responding to any and all reviews, but many are coming across as insincere. That’s because the most frequent mistake teams are making when responding to reviews is failing to add a signature.

Working from Home: Balancing Technology & The Personal Connection

Working from Home: Balancing Technology & The Personal Connection

So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.

Industry News | Wk of January 7

Industry News | Wk of January 7

HOT & RELEVANT TOPICS 2019 Apartment Outlook As apartment operators target savvier residents and more elusive rent growth, concepts such as artificial intelligence, placemaking and operational innovations figure to have prominent roles this year.

The Starts and Stops of Reputation Management During a Crisis

The Starts and Stops of Reputation Management During a Crisis

If you’re not monitoring what they’re talking about, you’re missing an opportunity to gather data that will be critical when you respond to them. Check the social media and review site feeds immediately. But don’t respond just yet. Wait for the facts to become clear.

How To Be a Good Development Neighbor

How To Be a Good Development Neighbor

Demolish now and ask questions later? Never a good strategy, according to LMC’s Brad Reisinger. The company’s Divisional President of the Northwest tells GlobeSt.com that forging a strategic partnership with a neighborhood prior to development can have an immeasurable impact. Read more.

Partnership of Mobile Doorman, IOTAS Takes Multifamily Smart Home To Next Level

Partnership of Mobile Doorman, IOTAS Takes Multifamily Smart Home To Next Level

Smart home technology together with the industry’s leading mobile app technology? Yes, please! Read this Forbes article about how Mobile Doorman, the leading white-label, resident-centric mobile app developer, continues to grow its one-stop-shop technology services for today’s apartment renter.

New Year’s Resolution: Be a Thought Leader in 2019

New Year’s Resolution: Be a Thought Leader in 2019

If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.

2018: A Year in Review

2018: A Year in Review

Really, success in all aspects of life stems from who we are at our core, how we treat people we don’t care for, how hard we work despite our failures and if we show kindness and compassion when dealing with hard truths.

Industry News | Wk of December 10

Industry News | Wk of December 10

HOT & RELEVANT TOPICS What’s on Residents’ Wish Lists? In a nod to the holiday season, Kingsley and Multi-Housing News teamed up to determine what residents are craving this holiday season.

Why Thought Leadership Sells Better Than Self Promotion

Why Thought Leadership Sells Better Than Self Promotion

Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.