Industry News | Wk of August 5

Industry News | Wk of August 5

HOT & RELEVANT TOPICS Scooter-Sharing Revs Up at Chicago Apartments Just as the industry was finding ways to accommodate the ride-share revolution, a new wrinkle has been added: scooter-sharing. Ten scooter-sharing companies are participating in a four-month pilot program at Chicago-area apartments, and the results have been overwhelmingly positive. One community, The Field’s Lofts, ran […]

Let’s Flip the Marketing Funnel

Let’s Flip the Marketing Funnel

“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.

It’s the Little Things

It’s the Little Things

When planning a PR campaign, it’s understandable that a client may want to initially focus on how to create big media splashes. There’s no denying the excitement and buzz that a magazine cover story or a high-profile television appearance can create, especially those in consumer channels.

Summertime. Let’s Not Just Sit Back and Unwind

Summertime. Let’s Not Just Sit Back and Unwind

Will Smith’s 1991 anthem Summertime offered his new definition of summer madness. His infectious, chart-topping single invited everyone to “leanin’ to the side but you can’t speed through.

Equity Flocks to Multifamily … For Now

Equity Flocks to Multifamily … For Now

According to a recent guest column by JVM’s Jay Madary in Multi-Housing News, equity remains plentiful in today’s apartment market. However, three factors could impact the enthusiasm of equity investors for the multifamily industry over the rest of 2019 and beyond.

Industry News | Wk of July 15, 2019

Industry News | Wk of July 15, 2019

HOT & RELEVANT TOPICS The Pros and Cons of Short-Term RentalsShort-term rentals have become more prominent in the multifamily industry that they’ve even developed their own widely utilized acronym.

Industry News | Wk of June 10

Industry News | Wk of June 10

HOT & RELEVANT TOPICS The Best Security Practices For Multifamily EmployeesTen real estate and leasing professionals were murdered in 2017 according to the Bureau of Labor Statistics. Then in January, Salt Lake City realtor Dave Stokoe went to his apartment community to evict a pair of residents but never returned. He was later found in […]

How Technology Works as a Catalyst in the Evolution of Leasing

How Technology Works as a Catalyst in the Evolution of Leasing

Being a leasing agent is hard work. Not only do associates have to manage prospects and sign new residents, but they also have to keep current residents satisfied, oversee resident-retention efforts and perform the countless day-to-day tasks that keep a leasing office running. As a new article in Multifamily Executive shows, many operators are turning […]

The Role of Culture in Crisis Communications

The Role of Culture in Crisis Communications

When we talk about crisis communications, we often think of legal teams, public relations, risk management and operations. What we often miss is human resources and the role of culture. Culture is critical to responding well to a crisis, and it’s easy to err on either of two sides that are greatly impacted by culture […]

An Unexpected Multifamily Alliance

An Unexpected Multifamily Alliance

Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]