More and more apartment operators are taking the proper step of responding to any and all reviews, but many are coming across as insincere. That’s because the most frequent mistake teams are making when responding to reviews is failing to add a signature.
So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.
If you’re not monitoring what they’re talking about, you’re missing an opportunity to gather data that will be critical when you respond to them. Check the social media and review site feeds immediately. But don’t respond just yet. Wait for the facts to become clear.
Demolish now and ask questions later? Never a good strategy, according to LMC’s Brad Reisinger. The company’s Divisional President of the Northwest tells GlobeSt.com that forging a strategic partnership with a neighborhood prior to development can have an immeasurable impact. Read more.
Smart home technology together with the industry’s leading mobile app technology? Yes, please! Read this Forbes article about how Mobile Doorman, the leading white-label, resident-centric mobile app developer, continues to grow its one-stop-shop technology services for today’s apartment renter.
If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.
Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.