Year-End Planning: Launch Your 2019 Strategy Now

Year-End Planning: Launch Your 2019 Strategy Now

Well, we are here. The end of the year; the start of the 2018 holidays and if you’re like me, you are already planning your holiday feasts, how you are decorating the house this year and what those coveted gifts might be.

How Bad Data Is Hindering Your Leasing Efforts

How Bad Data Is Hindering Your Leasing Efforts

Apartment operators have embraced the data revolution to a certain extent by implementing solutions like revenue management software and programs that evaluate the effectiveness of marketing efforts.

Industry News | Wk of October 29

Industry News | Wk of October 29

HOT & RELEVANT TOPICS Gen Z is Social and Frugal, A Great Match For Co-living Developers The generation currently filling up student housing communities watched their parents struggle through the Great Recession, so they know the value of saving money.

Collaboration in Reputation Management: The Only Way to Achieve Success

Collaboration in Reputation Management: The Only Way to Achieve Success

In my last blog, I talked about the importance of collaboration during a crisis. But collaboration is an activity that goes well beyond a single discipline.

Multifamily: Finally Embracing the Digital Age

Multifamily: Finally Embracing the Digital Age

From the implementation of lead management software to the use of mobile apps that enhance communication with residents, apartment operators have made great technological strides in recent years.

Building Resident Satisfaction With Better Service

Building Resident Satisfaction With Better Service

For Matt Hawkins and his team at Lincoln Property-managed Woodview Heights in Chicago, the resident satisfaction game changer has been maintenance services powered by the community’s mobile app from Mobile Doorman.

Industry News | Wk of October 15

Industry News | Wk of October 15

HOT & RELEVANT TOPICS Concerns Growing About Fraudulent Resident Applications Most apartment communities have been affected by fraudulent applications to some degree, particularly those filed online. But due to the escalating prevalence of this activity, they are not equipped to manage the issue.

The Value in Company Values

The Value in Company Values

Here’s the thing, I’m a marketer, through and through. I like all things lead generation, branding, messaging, and data evaluation. I say ‘bring it on.’And I usually love talking about these things. But for my latest post, the thing that’s been really on my mind is company values.

Why You Need to Text Your Residents

Why You Need to Text Your Residents

Effectively communicating with your prospects and residents means engaging them in their preferred channel. And for more and more prospects and residents, that’s texting.

Be Smart About Implementing Smart-Home Technology

Be Smart About Implementing Smart-Home Technology

When it comes to launching smart-home initiatives, LMC’s Peter Chmielewski says apartment owner/operators should proceed carefully. In this recent units Magazine article, Chmielewski details the deliberate steps the company took when incorporating smart-home features into its new Marlowe community in Chicago. “It can take a long time to succeed but you can fail pretty quickly,” […]