A Picture Is Worth a Thousand Words
In my years of working in multifamily and public relations, I have seen my fair share of great headshots. But as we see an influx of more thought leaders – from C-suite to onsite team members writing blogs and LinkedIn posts, I have likewise seen an influx of headshots that frankly could use some work. […]
Learn from Reputation Management Mess in Pro Sports
Earlier this month, the professional sports world provided a pair of shining examples of what not to do in terms of reputation management. Hopefully, the multifamily industry was taking notes. First came Jim Crane, owner of the Houston Astros, who fumbled his way through an interview regarding his team’s illegal electronic sign-stealing campaign during their […]
Five Keys to a Successful
PR Partnership
A healthy and productive relationship between a company and its PR agency doesn’t just happen. It’s the result of a committed effort by both parties. If your company is thinking of hiring a PR firm or is looking to improve its relationship with its current one, make sure you’re doing the five things outlined below. […]
Industry News | Week of February 10
HOT & RELEVANT TOPICS Multifamily Developer Ordered to Pay $63 Million in Fraud Case The multifamily industry is generally free of large-scale scandal, but the Robert C. Morgan case certainly qualifies. The New York real estate developer has been ordered to refund $63 million to the investors he is accused of pilfering as part of […]
The Hazard of Fake Reviews
Online reviews have become the X Factor in the apartment world. While prospects have been utilizing them to help sway their decisions of where to live for the past several years, that propensity continues to rise. According to an ORA Power Rankings report recently published by J. Turner Research, online review volume ballooned to 9.3 […]
Marketing Predictions for 2020
Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
Broadening Your View of Reputation Management to Better Protect Your Brand
Reputation management is bigger than Yelp!, Google and Facebook. It’s bigger than simply responding to reviews. It’s even bigger than what you’re going to say to the public through the media or directly. Yet, the multifamily industry has minimized this age-old PR discipline to simply responding to online reviews about communities and maybe reporting metrics […]
Industry News | Week of
January 20
HOT & RELEVANT TOPICS Appealing to the Modern Renter’s Economic Mind Netflix KO’d Blockbuster with streaming services. Uber ousted yellow taxis with more transparent pricing before riders ever got in the vehicle. Does the multifamily industry translate the concept of “one-click experience” into its processes to similarly reshape the industry? Maybe not as rigorously as […]
Cutting the Cord Isn’t Just for TV: Why you don’t need all the things
Last year my family decided to cut the cord to save money. We were spending a ridiculous amount on a popular satellite TV provider but realized most of our TV consumption was done on Netflix. Another service we were paying for. We sort of eased into cutting the cord by switching to the lower cost […]
Industry News | Week of January 6
HOT & RELEVANT TOPICS How to Deal with the New Age of Package Delivery Online shopping now accounts for 12% of all retail sales, which means an ever-increasing number of packages arrive each day at multifamily communities. Property managers must adapt to accommodate the influx. The ability to navigate issues including security, insurance, package clutter […]