CAPREIT Announces Grand Opening of Baldwin Chase
CAPREIT, a fully integrated real estate operating company responsible for the ownership and management of more than $5 billion of multifamily assets, today announced the grand opening of Baldwin Chase, the company’s first single-family build-to-rent community. Situated at 14 Absaroka Drive in south Mauldin, less than 20 miles from Greenville, S.C., the community features a variety […]
Multifamily Parking: Too Many People – Too Few Spots
By Kevin Juhasz Metropolitan areas are awash in parking, which gives the impression that no parking issues should exist at all. However, many metropolitan areas have made a 180-degree turn in their approach to parking. Eleven cities, including Seattle and Lexington, Ky., reversed course in 2022 and switched to parking maximums. This is creating a parking environment […]
Service Animals vs. Support Animals: One of These is Not Like the Other
By Mike Shytle For those who aren’t in the publication industry, a blog, feature and press release all might mean the same thing. Non-sports fans sometimes refer to baseball scores as points rather than runs, while others sometimes use rehearsal and concert interchangeably. Countless other terms are regularly confused for one another, and those who aren’t sticklers […]
Centralization: Signs That Your Organization Might Need It
By Katie Nelson Centralization quickly became one of the biggest post-pandemic buzzwords in the multifamily industry, but explaining it can be a challenge. That’s because it can mean different things to different organizations and can be implemented in a multitude of ways. According to Forbes, centralized leasing relates to “any effort to move away from […]
Sales Are Still In a Deep Freeze, but a Thaw Should Come in 2024
By Scott Lebenhart Just when it seemed multifamily investment sales might be getting some traction, the market suddenly slammed on the brakes once again. During the summer, sellers were, at last, beginning to “meet the market” in terms of transaction prices. With sellers no longer captive to the false pretense that pricing would make a […]
Why Removing Negative Reviews Can Be Worse Than Having a Low Score
When two children are fighting over the same toy, some parents might take it away. The toy is gone — problem solved. Or is it? Reviews also don’t exactly work that way. That doesn’t mean some property managers don’t try that approach and flag every negative review for removal. Rather than taking the time to […]
The Trouble With in-House Review Responses
Multifamily property managers are typically eager to respond to positive feedback in online forums, but conveying an appropriate message becomes complicated when faced with a negative review. Because management teams are directly invested in the community and the living experiences of their residents, it’s understandably difficult to receive negative feedback from a renter without taking […]
A Defensive Response Can Damage Your Reputation
Negative online reviews are a thorn in the bicycle tire of every property manager. Everything may be rolling along smoothly until they strike, and they can be completely deflating. The frustration that accompanies negative online feedback, especially when it’s unwarranted or unfounded, can trigger property managers to react defensively. However, countering a damaging review with […]
The Problem With Stock Review Responses
Overburdened onsite apartment teams are constantly searching for ways to automate processes and save time. But one of the common timesaving methods for managing online reviews might not be such a good idea . Keeping a list of prepared responses might sound like an efficient way to handle online reviews. But this impersonal approach indicates […]
The Art of the Case Study: Data and Minimal Self Promotion
Case studies are highly sought after components of a public relations and communications strategy. Most technology suppliers jump at the chance to highlight a client’s experience if it puts them in a positive light. However, it’s important to remember that a case study is different from a testimonial. A testimonial is purely promotional and focuses […]