Don’t Get Defensive When Dealing with Online Reviews
When a resident feels their property management company or onsite team has wronged them, one of the first places they turn for retribution is online reviews. Residents might rant at length about their perceived mistreatment and nitpick any community shortcoming they can dredge up or manufacture. Facts aren’t important. The only thing that matters is […]
It’s Not You, It’s Me: How to Think About Case Studies
Case studies are high-value pieces of marketing content. When properly constructed and distributed to the right audience at the right time, case studies can yield high returns in the sales process. It’s the prime opportunity to celebrate a successful client partnership and empower brand ambassadors to advocate for a supplier partner and its solution. But […]
The Shifting Role of Repman During the Pandemic
Reputation management has always been a delicate balance of publicly acknowledging concerns, working to address them and holding your ground when necessary. The entire process has become a bit more complicated in the multifamily world during the pandemic. Typically, onsite teams can invite a disgruntled resident into the office to chat, or quickly deploy one […]
Industry Trends Report | Wk of June 22
HOT & RELEVANT TOPICS How Covid-19 Has Impacted Communities of Color The pandemic might not discriminate on the basis of who can acquire coronavirus, but its impact has been disproportionate in the apartment industry. Communities of color have been overwhelmingly affected, as black individuals have been hospitalized at twice the rate. In areas such as […]
Industry Trends Report | Wk of June 8
HOT & RELEVANT TOPICS NMHC Releases Statement on Continuing Racial Inequities In reaction to the recent killings of George Floyd, Ahmaud Arbery and Breonna Taylor, the National Multifamily Housing Council released a statement promising to combat racial inequity in the housing circuit. NMHC president Doug Bibby vowed the organization “will be steadfast in our aim […]
Industry Trends Report | Wk of May 11
HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]
Industry Trends Report | Wk of Apr. 27
HOT & RELEVANT TOPICS Co-Working to Be Top Post-Pandemic Multifamily Amenity? If working remotely remains the trend after the coronavirus pandemic, apartment communities may need to expand their co-working amenities. Even before the stay-at-home orders and office closures, co-working space was already becoming an amenity of choice for multifamily developers, but the new demand could […]
3 More Tips for Marketing During COVID-19
I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]
Industry Trends Report | Week of April 13
HOT & RELEVANT TOPICS Property Management Without the Option of Eviction Evictions aren’t an option for many property managers right now, with federal, state and municipal moratoriums on the eviction of renters who miss payments due to job issues stemming from the COVID-19 crisis. Even where eviction bans aren’t in place, the process can’t move […]
Don’t Let Reputation Management Slide During Crisis
Google and Yelp deserve credit for taking early action last month regarding business reviews – specifically those referencing COVID-19 issues. Google indefinitely suspended all new reviews, new review replies and Q&A during the crisis. Yelp vowed to “protect local businesses from reputational harm” by disallowing negative reviews about a business being closed in response to […]