Industry News | Week of February 10
HOT & RELEVANT TOPICS Multifamily Developer Ordered to Pay $63 Million in Fraud Case The multifamily industry is generally free of large-scale scandal, but the Robert C. Morgan case certainly qualifies. The New York real estate developer has been ordered to refund $63 million to the investors he is accused of pilfering as part of […]
The Hazard of Fake Reviews
Online reviews have become the X Factor in the apartment world. While prospects have been utilizing them to help sway their decisions of where to live for the past several years, that propensity continues to rise. According to an ORA Power Rankings report recently published by J. Turner Research, online review volume ballooned to 9.3 […]
Marketing Predictions for 2020
Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
Broadening Your View of Reputation Management to Better Protect Your Brand
Reputation management is bigger than Yelp!, Google and Facebook. It’s bigger than simply responding to reviews. It’s even bigger than what you’re going to say to the public through the media or directly. Yet, the multifamily industry has minimized this age-old PR discipline to simply responding to online reviews about communities and maybe reporting metrics […]
Industry News | Week of
January 20
HOT & RELEVANT TOPICS Appealing to the Modern Renter’s Economic Mind Netflix KO’d Blockbuster with streaming services. Uber ousted yellow taxis with more transparent pricing before riders ever got in the vehicle. Does the multifamily industry translate the concept of “one-click experience” into its processes to similarly reshape the industry? Maybe not as rigorously as […]
Cutting the Cord Isn’t Just for TV: Why you don’t need all the things
Last year my family decided to cut the cord to save money. We were spending a ridiculous amount on a popular satellite TV provider but realized most of our TV consumption was done on Netflix. Another service we were paying for. We sort of eased into cutting the cord by switching to the lower cost […]
Industry News | Week of January 6
HOT & RELEVANT TOPICS How to Deal with the New Age of Package Delivery Online shopping now accounts for 12% of all retail sales, which means an ever-increasing number of packages arrive each day at multifamily communities. Property managers must adapt to accommodate the influx. The ability to navigate issues including security, insurance, package clutter […]
Industry News | Week of Dec. 16
HOT & RELEVANT TOPICS How One Company Used AI to Buy a $57M Apartment Fantastic commercial investment details can often be found in surprising places. That’s why some investors are partnering with AI technologists to help uncover some of them. Recently, an Atlanta investor partnered with an AI provider that vetted a $57 million, 396-home […]
Industry News | Week of Dec. 4
HOT & RELEVANT TOPICS Peloton No Longer Peddling to Multifamily Peloton—makers of the trendy spin bikes which feature streamed live group workouts and real-time training with friends—recently announced that it is changing gears and will no longer sell to apartment communities. In September, Peloton issued a statement that it is focusing sales efforts on individual […]
Industry News | Week of October 21
HOT & RELEVANT TOPICS 10 Things About Drone Deliveries to Apartments Drone deliveries are no longer a whimsical concept for apartment communities. In fact, apartment communities could start seeing this happen as soon as 2020 as several logistical obstacles have been cleared and companies are starting to ramp up their air-based commercial delivery efforts. While […]