Industry News | Wk of September 30
HOT & RELEVANT TOPICS Demand For Corporate Housing Continues to Rise Spurred by seasonal travelers, empty nesters, employees on out-of-town business and younger generations trying to put off buying that first home, corporate housing continues to become more popular. Corporate housing—fully furnished and fully serviced homes available for short-term rental—spiked 12 percent from 2014 to […]
Industry News | Wk of September 16
HOT & RELEVANT TOPICS Lenders Won’t Cover Rising Construction Costs on Multifamily Projects Apartment developers have been forced to put more equity into their new properties. That’s because lenders are balking at covering the rising cost of construction in the loans, particularly as the current cycle matures.
Industry News | Week of September 2
HOT & RELEVANT TOPICS Camden: No Weight Limits for Pets In what could be a trend-setting move in the apartment industry, Camden has eradicated weight restrictions for pets.
Digging for Data
Here at LinnellTaylor Marketing, we keep close tabs on statistics about both the national and individual metro apartment markets. This information serves a couple of purposes.
Industry News | Week of August 19
HOT & RELEVANT TOPICS AI and Leasing Agents Go Hand-in-Hand Artificial intelligence continues to become a valuable tool in the leasing process, and recent efforts by MYND Property Management provide a snapshot as to why. A proprietary machine-learning algorithm developed in-house discovered several key tendencies of prospects, including that those who fill out an optional […]
Here’s A Really Bad Idea: Sue Customers Who Write Negative Reviews About Your Company
Whether you’re an executive at a large real estate investment trust (REIT), a local community manager or a single owner of a multifamily apartment community, it hurts when a resident goes on a tirade about your community.
Examining the Midyear Market: Despite Naysayers, Multifamily Still Thriving
As the white-hot apartment market continued to bustle along at the midpoint of the decade, many in the industry were wary of a potential cooling-off period.
Nothing set to derail Midwest apartment market in near future
The Midwest apartment market has enjoyed an impressive run over much of the past decade. And now, as we enter the final months of 2019, that run is set to continue. That’s the point driven home by JVM’s Jay Madary in his new guest column for RE Journals.
Industry News | Wk of August 5
HOT & RELEVANT TOPICS Scooter-Sharing Revs Up at Chicago Apartments Just as the industry was finding ways to accommodate the ride-share revolution, a new wrinkle has been added: scooter-sharing. Ten scooter-sharing companies are participating in a four-month pilot program at Chicago-area apartments, and the results have been overwhelmingly positive. One community, The Field’s Lofts, ran […]
Let’s Flip the Marketing Funnel
“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.