Coronavirus: The Key To Proactive Communication Without Creating Panic

Coronavirus: The Key To Proactive Communication Without Creating Panic

Well, I’m sure you’ve all heard of the Coronavirus, or COVID-19, by now. And you’ve probably heard all of the stories of people stocking up on antibacterial gel, face masks and avoiding Corona beer like the plague. (That was fake news, by the way). There are more occurrences of Coronavirus every day, so proper communication […]

Marketing Predictions for 2020

Marketing Predictions for 2020

Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]

Let’s Flip the Marketing Funnel

Let’s Flip the Marketing Funnel

“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.

An Unexpected Multifamily Alliance

An Unexpected Multifamily Alliance

Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]

Finding the Right Digital Marketing Partner: Lessons Learned.

Finding the Right Digital Marketing Partner: Lessons Learned.

If you work at a typical multifamily organization, your marketing team is probably not big enough to handle robust digital lead generation strategies or data analysis efforts. If they’re lucky, marketing teams might have one data junkie and a couple of people in charge of buying ads. This leaves a lot of multifamily marketers partnering […]

Stay Innovative in Multifamily

Stay Innovative in Multifamily

Often we look to competitors or major REITs to lead the way in innovation. We let other’s test new technologies, wait for their results, learn from them and then implement accordingly.

The Affordable Housing Conundrum for Multifamily

The Affordable Housing Conundrum for Multifamily

We hear about it every election cycle. There is an affordable housing crisis in our country. And every politician has a plan to fix it. I don’t know about you, but every time I hear anything on this topic, I cringe a little.

3 Digital Marketing Trends for Apartment Marketers in 2019

3 Digital Marketing Trends for Apartment Marketers in 2019

In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.

2018: A Year in Review

2018: A Year in Review

Really, success in all aspects of life stems from who we are at our core, how we treat people we don’t care for, how hard we work despite our failures and if we show kindness and compassion when dealing with hard truths.

Speak like Katniss Everdeen: Our Tribute to Multifamily Conferences

Speak like Katniss Everdeen: Our Tribute to Multifamily Conferences

At LTM, we submit content on behalf of our clients. We have conversations with them about what innovative concepts they are exploring internally and what the industry has been discussing recently. It’s always a goal to get as many clients on stage as possible, because the benefits far outweigh the investment of time and energy.