Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]
If you work at a typical multifamily organization, your marketing team is probably not big enough to handle robust digital lead generation strategies or data analysis efforts. If they’re lucky, marketing teams might have one data junkie and a couple of people in charge of buying ads. This leaves a lot of multifamily marketers partnering […]
In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.
At LTM, we submit content on behalf of our clients. We have conversations with them about what innovative concepts they are exploring internally and what the industry has been discussing recently. It’s always a goal to get as many clients on stage as possible, because the benefits far outweigh the investment of time and energy.
There’s a reason some companies are successful and some companies struggle. It always starts with people. The foundation of the way those people interact is built on their company’s values. Whether they are officially named and celebrated or unspoken actions between different departments and levels within your organization, each company has a set of values. And in my opinion, they make or break you.
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
The concept of a micro-moment is somewhat nuanced in that one creates a marketing strategy around the fact that a brand only has a few seconds to capture the attention of a target consumer. These marketing efforts need to be hyper targeted, anticipate the consumer’s needs and provide valuable content in every interaction.