Speak like Katniss Everdeen: Our Tribute to Multifamily Conferences

Speak like Katniss Everdeen: Our Tribute to Multifamily Conferences

Our favorite season is upon us! Any guesses as to what it is? Budget season? Nope … we aren’t masochists. The holiday season? Not quite.

The Value in Company Values

The Value in Company Values

Here’s the thing, I’m a marketer, through and through. I like all things lead generation, branding, messaging, and data evaluation. I say ‘bring it on.’And I usually love talking about these things. But for my latest post, the thing that’s been really on my mind is company values.

Marketing Data 101: 3 steps to ensure better business decisions

Marketing Data 101: 3 steps to ensure better business decisions

Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.

Making the most out of a micro-moment

Making the most out of a micro-moment

Micro-moments in marketing are defined by Google as in intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy. Micro-moments are typically differentiated into four different categories.

A snippet from the future. Google Snippets are an SEO game changer.

A snippet from the future. Google Snippets are an SEO game changer.

Have you ever Googled something and a little snippet of information appeared at the top of the page? It often answers your question or gives you the exact information you were looking for.

Speaking the Same Language with Ops Through Data

Speaking the Same Language with Ops Through Data

Multitouch attribution has quickly become the newest buzzword within the multifamily marketer community.