Don’t Overlook the Power of Case Studies in PR Campaigns

Don’t Overlook the Power of Case Studies in PR Campaigns

At LTM, we recognize what good case studies can do, and we believe they should form a fundamental part of any PR campaign. We work hard with our clients to identify their customers who have compelling success stories to share and who have relied on our clients to address common challenges.

New Year’s Resolution: Be a Thought Leader in 2019

New Year’s Resolution: Be a Thought Leader in 2019

If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.

The Components of a Strong Company Blog

The Components of a Strong Company Blog

Like all components of a PR campaign, a corporate blog needs careful and strategic thought. It’s one thing to have a blog, but it’s another to make sure it’s populated with the right kind of content.

Reality Check: Your Philanthropic Efforts Probably Won’t Make the News

Reality Check: Your Philanthropic Efforts Probably Won’t Make the News

First things first: a company should never undertake a charitable campaign for the sake of publicity. It should always be something a company would do even if no one outside of the company ever learned about it. It has to stem from a genuine passion for the cause and come from a place of real authenticity. It will be painfully obvious if it doesn’t.

4 Proven Ways to Become an Industry Thought Leader

4 Proven Ways to Become an Industry Thought Leader

A strategic, well-executed PR program is about so much more than publicizing your apartment company’s newest development or its latest property acquisition.