A healthy and productive relationship between a company and its PR agency doesn’t just happen. It’s the result of a committed effort by both parties. If your company is thinking of hiring a PR firm or is looking to improve its relationship with its current one, make sure you’re doing the five things outlined below. […]
When planning a PR campaign, it’s understandable that a client may want to initially focus on how to create big media splashes. There’s no denying the excitement and buzz that a magazine cover story or a high-profile television appearance can create, especially those in consumer channels.
At LTM, we recognize what good case studies can do, and we believe they should form a fundamental part of any PR campaign. We work hard with our clients to identify their customers who have compelling success stories to share and who have relied on our clients to address common challenges.
If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.
A strategic, well-executed PR program is about so much more than publicizing your apartment company’s newest development or its latest property acquisition.