Five Keys to a Successful
PR Partnership
A healthy and productive relationship between a company and its PR agency doesn’t just happen. It’s the result of a committed effort by both parties. If your company is thinking of hiring a PR firm or is looking to improve its relationship with its current one, make sure you’re doing the five things outlined below. […]
Digging for Data
Here at LinnellTaylor Marketing, we keep close tabs on statistics about both the national and individual metro apartment markets. This information serves a couple of purposes.
It’s the Little Things
When planning a PR campaign, it’s understandable that a client may want to initially focus on how to create big media splashes. There’s no denying the excitement and buzz that a magazine cover story or a high-profile television appearance can create, especially those in consumer channels.
Don’t Overlook the Power of Case Studies in PR Campaigns
At LTM, we recognize what good case studies can do, and we believe they should form a fundamental part of any PR campaign. We work hard with our clients to identify their customers who have compelling success stories to share and who have relied on our clients to address common challenges.
New Year’s Resolution: Be a Thought Leader in 2019
If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.
The Components of a Strong Company Blog
Like all components of a PR campaign, a corporate blog needs careful and strategic thought. It’s one thing to have a blog, but it’s another to make sure it’s populated with the right kind of content.
Reality Check: Your Philanthropic Efforts Probably Won’t Make the News
First things first: a company should never undertake a charitable campaign for the sake of publicity. It should always be something a company would do even if no one outside of the company ever learned about it. It has to stem from a genuine passion for the cause and come from a place of real authenticity. It will be painfully obvious if it doesn’t.
4 Proven Ways to Become an Industry Thought Leader
A strategic, well-executed PR program is about so much more than publicizing your apartment company’s newest development or its latest property acquisition.
