New Year’s Resolution: Be a Thought Leader in 2019

New Year’s Resolution: Be a Thought Leader in 2019

If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.

The Components of a Strong Company Blog

The Components of a Strong Company Blog

Corporate blogs are at the heart of many companies’ marketing and public relations efforts. It’s easy to see why: blogs are terrific ways to grab search engine traffic, attract prospects, show thought leadership and provide target audiences with a real sense of a company’s culture and capabilities.

Reality Check: Your Philanthropic Efforts Probably Won’t Make the News

Reality Check: Your Philanthropic Efforts Probably Won’t Make the News

It’s time to face a cold, perhaps sobering truth: your company’s charitable efforts aren’t going to generate much traditional media coverage. But that doesn’t mean charitable endeavors can’t have PR benefits.

4 Proven Ways to Become an Industry Thought Leader

4 Proven Ways to Become an Industry Thought Leader

  A strategic, well-executed PR program is about so much more than publicizing your apartment company’s newest development or its latest property acquisition.