Industry Trends Report | Wk of June 8
HOT & RELEVANT TOPICS NMHC Releases Statement on Continuing Racial Inequities In reaction to the recent killings of George Floyd, Ahmaud Arbery and Breonna Taylor, the National Multifamily Housing Council released a statement promising to combat racial inequity in the housing circuit. NMHC president Doug Bibby vowed the organization “will be steadfast in our aim […]
Cutting the Cord Isn’t Just for TV: Why you don’t need all the things
Last year my family decided to cut the cord to save money. We were spending a ridiculous amount on a popular satellite TV provider but realized most of our TV consumption was done on Netflix. Another service we were paying for. We sort of eased into cutting the cord by switching to the lower cost […]
Industry News | Week of Dec. 4
HOT & RELEVANT TOPICS Peloton No Longer Peddling to Multifamily Peloton—makers of the trendy spin bikes which feature streamed live group workouts and real-time training with friends—recently announced that it is changing gears and will no longer sell to apartment communities. In September, Peloton issued a statement that it is focusing sales efforts on individual […]
Examining the Midyear Market: Despite Naysayers, Multifamily Still Thriving
As the white-hot apartment market continued to bustle along at the midpoint of the decade, many in the industry were wary of a potential cooling-off period.
Summertime. Let’s Not Just Sit Back and Unwind
Will Smith’s 1991 anthem Summertime offered his new definition of summer madness. His infectious, chart-topping single invited everyone to “leanin’ to the side but you can’t speed through.
How One Developer Makes Smart-Home Tech Pencil Out
Investing in smart home technology in new developments is something that more and more developers are exploring. But early adopters have been the beneficiaries of their initiative and innovation.
Balancing Online and In-Person Leasing
Emails. In-person visits. Social media. Texts. In this day and age, leasing agents have to connect with prospects across all these channels and more.
Utilizing Apps to Improve Amenity Reservations
We’re in the thick of summer – and that means onsite teams are getting inundated with requests from residents to reserve common areas for events like barbecues and pool parties.
Making the most out of a micro-moment
The concept of a micro-moment is somewhat nuanced in that one creates a marketing strategy around the fact that a brand only has a few seconds to capture the attention of a target consumer. These marketing efforts need to be hyper targeted, anticipate the consumer’s needs and provide valuable content in every interaction.
Why Outsourcing Reputation Management Efforts Isn’t A Bad Thing
Emotion might work well if you’re trying to lure back that girlfriend who ghosted you a few weeks back, but it doesn’t reflect well on online review sites, where readers tend to side with the reviewer over a business. This is where a steady, proactive and non-emotional approach is the most effective.