How One Developer Makes Smart-Home Tech Pencil Out

How One Developer Makes Smart-Home Tech Pencil Out

Investing in smart home technology in new developments is something that more and more developers are exploring. But early adopters have been the beneficiaries of their initiative and innovation.

Balancing Online and In-Person Leasing

Balancing Online and In-Person Leasing

Emails. In-person visits. Social media. Texts. In this day and age, leasing agents have to connect with prospects across all these channels and more.

Utilizing Apps to Improve Amenity Reservations

Utilizing Apps to Improve Amenity Reservations

We’re in the thick of summer – and that means onsite teams are getting inundated with requests from residents to reserve common areas for events like barbecues and pool parties.

Making the most out of a micro-moment

Making the most out of a micro-moment

The concept of a micro-moment is somewhat nuanced in that one creates a marketing strategy around the fact that a brand only has a few seconds to capture the attention of a target consumer. These marketing efforts need to be hyper targeted, anticipate the consumer’s needs and provide valuable content in every interaction.

Why Outsourcing Reputation Management Efforts Isn’t A Bad Thing

Why Outsourcing Reputation Management Efforts Isn’t A Bad Thing

Emotion might work well if you’re trying to lure back that girlfriend who ghosted you a few weeks back, but it doesn’t reflect well on online review sites, where readers tend to side with the reviewer over a business. This is where a steady, proactive and non-emotional approach is the most effective.

Nonprofit helps provide jobs, housing for the homeless

Nonprofit helps provide jobs, housing for the homeless

Odessa is one of the many formerly homeless people whose lives have been turned around thanks to the work of Shelters to Shutters (S2S).

Town Centers Now on the Margins

Town Centers Now on the Margins

Not too long ago, many developers wanted to build their new communities in bustling mixed-use town centers or thriving downtowns in major markets.

Become the presenter attendees want to see & conference planners invite back

Become the presenter attendees want to see & conference planners invite back

A key part of my job is to help clients, and their clients, set the standard for thought-provoking, educational and tactically focused conference sessions. I wish I could share a formula that would automatically make you the speaker people want to see and a speaker who conference planners want to invite back, but each conference and speaker is different.

Faking It to Making It

Faking It to Making It

Unqualified applicants are getting sophisticated about scamming their way into apartment homes, as LTM’s Paul Willis writes in the guest piece for units Magazine.

Rebranding Your Property for Success

Rebranding Your Property for Success

Apartment owners and operators everywhere are renovating and rebranding older communities to keep up with the stiff competition posed by new development.