The Starts and Stops of Reputation Management During a Crisis

The Starts and Stops of Reputation Management During a Crisis

If you’re not monitoring what they’re talking about, you’re missing an opportunity to gather data that will be critical when you respond to them. Check the social media and review site feeds immediately. But don’t respond just yet. Wait for the facts to become clear.

Collaborating on Crisis Management

Collaborating on Crisis Management

It’s not a matter of if, but when your apartment community will have to manage a crisis. How well you’ve prepared for the situation will determine how successful you are at mitigating harm both to people and property.

Collaboration for the Win: How collaborative communication produces better results

Collaboration for the Win: How collaborative communication produces better results

It’s easy to make critical mistakes that cost you more than help you when sending out communications in a vacuum. Collaboration is key to sending the right message to the right people no matter the situation, even when that crisis strikes at 5:30 p.m. on Friday.

For the Legal vs. PR Cage Match

For the Legal vs. PR Cage Match

Finding legal and PR teams that collaborate well with each other is difficult, but when you do, the results are well worth the effort during a crisis. To do this, you have to understand why PR and legal differ and know how to effectively consider their positions and make decisions that are right for your organization.

Starbucks Situation Underscores Reputation Hazards in Digital Era

Starbucks Situation Underscores Reputation Hazards in Digital Era

It begs the question of whether your company has a crisis plan in place for a potentially damaging incident on one of your properties, even if that incident is on a smaller scale than those that have recently grabbed headlines.

Three Big Crisis Communication Mistakes Apartment Operators Make

Three Big Crisis Communication Mistakes Apartment Operators Make

Even the most sophisticated and large apartment owner/operators with strong plans in place have room for improvement in resident, media and other communications. Here are a few common mistakes we’ve encountered that should be avoided to ensure your crisis communications program is on point.