Collaborating on Crisis Management

Collaborating on Crisis Management

It’s not a matter of if, but when your apartment community will have to manage a crisis. How well you’ve prepared for the situation will determine how successful you are at mitigating harm both to people and property.

Collaboration for the Win: How collaborative communication produces better results

Collaboration for the Win: How collaborative communication produces better results

It’s 5:30 p.m. on Friday, the typical time that a crisis strikes, and a resident notified the office that he was the victim of an armed robbery.

For the Legal vs. PR Cage Match

For the Legal vs. PR Cage Match

When a crisis hits, the first emotion is often fear. Fear of losing your job. Fear of losing the company money. And probably fear of getting sued for doing the wrong thing.

Starbucks Situation Underscores Reputation Hazards in Digital Era

Starbucks Situation Underscores Reputation Hazards in Digital Era

Starbucks has approximately 27,000 locations and an employee base of about 238,000. But an incident at one shop involving one worker was enough to transform the perception of the entire brand in the eyes of many.

Three Big Crisis Communication Mistakes Apartment Operators Make

Three Big Crisis Communication Mistakes Apartment Operators Make

Apartment fires, vehicle break-ins, home invasions, renovation inconveniences, stolen pets … Crises like these happen every single day at apartment communities across the country.