Speak like Katniss Everdeen: Our Tribute to Multifamily Conferences
At LTM, we submit content on behalf of our clients. We have conversations with them about what innovative concepts they are exploring internally and what the industry has been discussing recently. It’s always a goal to get as many clients on stage as possible, because the benefits far outweigh the investment of time and energy.
Year-End Planning: Launch Your 2019 Strategy Now
The beginning of November also marks a vital time in our strategic marketing and public relations programming: it’s when we start planning for next year. While a lot of companies are focused on wrapping up 2018, we are digging into how to make 2019 even better for our clients.
The Value in Company Values
There’s a reason some companies are successful and some companies struggle. It always starts with people. The foundation of the way those people interact is built on their company’s values. Whether they are officially named and celebrated or unspoken actions between different departments and levels within your organization, each company has a set of values. And in my opinion, they make or break you.
PR and Marketing: Find where they intersect to power up success
Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.
Marketing Data 101: 3 steps to ensure better business decisions
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
Don’t be an Ostrich: Why you can’t go head-down on strategic planning
I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.
Making the most out of a micro-moment
The concept of a micro-moment is somewhat nuanced in that one creates a marketing strategy around the fact that a brand only has a few seconds to capture the attention of a target consumer. These marketing efforts need to be hyper targeted, anticipate the consumer’s needs and provide valuable content in every interaction.
A snippet from the future. Google Snippets are an SEO game changer.
Traditionally, Google used to use the metadata descriptions built into the back end of a website and displayed them as a snippet. We know these as the description right below the website that describes what the website is about, on the search engine results page. Google has shifted this methodology to now also incorporate snippets of text from the body copy of a website as well.
To list or not to list? Sorry, but that shouldn’t be a question.
One master list is not a list make. To truly be able to get the most pertinent message to the right audience at the ideal time, you need multiple email lists, segmented in a way that makes sense for your audience’s needs.
Speaking the Same Language with Ops Through Data
Explaining your marketing efforts to the operations team is complicated by the fact that operations and marketing simply aren’t using the same data points. Operations teams are generally tied to the numbers they see in whatever lead generation reports their property management systems are able to produce. These reports can be described as “lacking” at best.
