PR and Marketing: Find where they intersect to power up success
Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.
Marketing Data 101: 3 steps to ensure better business decisions
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
Getting Resident Communications Right
Rockstar customer service is all about communication. Get that wrong and you could be limiting your ability to drive satisfaction and resident retention.
The Components of a Strong Company Blog
Like all components of a PR campaign, a corporate blog needs careful and strategic thought. It’s one thing to have a blog, but it’s another to make sure it’s populated with the right kind of content.
Don’t Get Even – Do One Better
Just like the classic idea of Keeping up with the Joneses by purchasing a new car when your neighbor gets one, it’s natural to want to duplicate success. That’s the mentality I, and I assume many others, had always possessed. That’s until a certain instance in my career altered my approach whenever I’m in a situation where I’ve been bested.
Don’t be an Ostrich: Why you can’t go head-down on strategic planning
I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.
A snippet from the future. Google Snippets are an SEO game changer.
Traditionally, Google used to use the metadata descriptions built into the back end of a website and displayed them as a snippet. We know these as the description right below the website that describes what the website is about, on the search engine results page. Google has shifted this methodology to now also incorporate snippets of text from the body copy of a website as well.
Apartment Marketing: Not a One-Size-Fits-All Endeavor
We all know with clothing that one size DOES NOT fit all. And it’s no different when it comes to marketing your Class A, B or C community. In this recent MHN article, LMC’s Marketing Director Megan Mahoney and JVM’s Marketing Manager Kim Morgan discuss how driving great results means tailoring their efforts to best […]
To list or not to list? Sorry, but that shouldn’t be a question.
One master list is not a list make. To truly be able to get the most pertinent message to the right audience at the ideal time, you need multiple email lists, segmented in a way that makes sense for your audience’s needs.
Speaking the Same Language with Ops Through Data
Explaining your marketing efforts to the operations team is complicated by the fact that operations and marketing simply aren’t using the same data points. Operations teams are generally tied to the numbers they see in whatever lead generation reports their property management systems are able to produce. These reports can be described as “lacking” at best.