Apartment Marketing: Not a One-Size-Fits-All Endeavor
We all know with clothing that one size DOES NOT fit all. And it’s no different when it comes to marketing your Class A, B or C community. In this recent MHN article, LMC’s Marketing Director Megan Mahoney and JVM’s Marketing Manager Kim Morgan discuss how driving great results means tailoring their efforts to best […]
To list or not to list? Sorry, but that shouldn’t be a question.
One master list is not a list make. To truly be able to get the most pertinent message to the right audience at the ideal time, you need multiple email lists, segmented in a way that makes sense for your audience’s needs.
Speaking the Same Language with Ops Through Data
Explaining your marketing efforts to the operations team is complicated by the fact that operations and marketing simply aren’t using the same data points. Operations teams are generally tied to the numbers they see in whatever lead generation reports their property management systems are able to produce. These reports can be described as “lacking” at best.