Industry News | Wk of October 1

Industry News | Wk of October 1

HOT & RELEVANT TOPICS 10 Reasons for an Ugly Move-Out Experience Keeping residents happy while they are in the building isn’t enough anymore. With the number of platforms available to voice complaints, residents are sure to leave a scathing review if they are unhappy with the move-out process.

Online Reviews as Free Market Research

Online Reviews as Free Market Research

Many community management teams are quick to dismiss the validity of negative online reviews, particularly if they perceive them to be unfair. However, themes are often revealed when closely monitoring a community’s online reviews.

Industry News | Wk of September 17

Industry News | Wk of September 17

HOT & RELEVANT TOPICS Amazon Reportedly Has an Alexa Microwave and More on the Way As apartment communities strive to match the breakneck pace of technology and remain on the cutting-edge of smart-home amenities, they now have more to consider.

Don’t Get Even – Do One Better

Don’t Get Even – Do One Better

Just like the classic idea of Keeping up with the Joneses by purchasing a new car when your neighbor gets one, it’s natural to want to duplicate success. That’s the mentality I, and I assume many others, had always possessed. That’s until a certain instance in my career altered my approach whenever I’m in a situation where I’ve been bested.

Why Outsourcing Reputation Management Efforts Isn’t A Bad Thing

Why Outsourcing Reputation Management Efforts Isn’t A Bad Thing

Emotion might work well if you’re trying to lure back that girlfriend who ghosted you a few weeks back, but it doesn’t reflect well on online review sites, where readers tend to side with the reviewer over a business. This is where a steady, proactive and non-emotional approach is the most effective.

Starbucks Situation Underscores Reputation Hazards in Digital Era

Starbucks Situation Underscores Reputation Hazards in Digital Era

It begs the question of whether your company has a crisis plan in place for a potentially damaging incident on one of your properties, even if that incident is on a smaller scale than those that have recently grabbed headlines.

How to Properly Manage a Negative Online Review

How to Properly Manage a Negative Online Review

Multiple studies indicate that those scouring review sites will generally side with the reviewer. So when a malcontent resident aggressively takes their thoughts online, there is a more effective way to handle it.