Why Outsourcing Reputation Management Efforts Isn’t A Bad Thing

Why Outsourcing Reputation Management Efforts Isn’t A Bad Thing

When someone criticizes the job you’re doing, particularly one you’re ultra-passionate about, an emotional response is inevitable.

Starbucks Situation Underscores Reputation Hazards in Digital Era

Starbucks Situation Underscores Reputation Hazards in Digital Era

Starbucks has approximately 27,000 locations and an employee base of about 238,000. But an incident at one shop involving one worker was enough to transform the perception of the entire brand in the eyes of many.

How to Properly Manage a Negative Online Review

How to Properly Manage a Negative Online Review

The resident decided to trash your apartment community on the pages of Yelp. For good measure, he made certain to copy the rant to Facebook and Google.