Marketing Predictions for 2020
Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
Broadening Your View of Reputation Management to Better Protect Your Brand
Reputation management is bigger than Yelp!, Google and Facebook. It’s bigger than simply responding to reviews. It’s even bigger than what you’re going to say to the public through the media or directly. Yet, the multifamily industry has minimized this age-old PR discipline to simply responding to online reviews about communities and maybe reporting metrics […]
Cutting the Cord Isn’t Just for TV: Why you don’t need all the things
Last year my family decided to cut the cord to save money. We were spending a ridiculous amount on a popular satellite TV provider but realized most of our TV consumption was done on Netflix. Another service we were paying for. We sort of eased into cutting the cord by switching to the lower cost […]
Digging for Data
Here at LinnellTaylor Marketing, we keep close tabs on statistics about both the national and individual metro apartment markets. This information serves a couple of purposes.
Here’s A Really Bad Idea: Sue Customers Who Write Negative Reviews About Your Company
Whether you’re an executive at a large real estate investment trust (REIT), a local community manager or a single owner of a multifamily apartment community, it hurts when a resident goes on a tirade about your community.
Nothing set to derail Midwest apartment market in near future
The Midwest apartment market has enjoyed an impressive run over much of the past decade. And now, as we enter the final months of 2019, that run is set to continue. That’s the point driven home by JVM’s Jay Madary in his new guest column for RE Journals.
Let’s Flip the Marketing Funnel
“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.
It’s the Little Things
When planning a PR campaign, it’s understandable that a client may want to initially focus on how to create big media splashes. There’s no denying the excitement and buzz that a magazine cover story or a high-profile television appearance can create, especially those in consumer channels.
Summertime. Let’s Not Just Sit Back and Unwind
Will Smith’s 1991 anthem Summertime offered his new definition of summer madness. His infectious, chart-topping single invited everyone to “leanin’ to the side but you can’t speed through.
How Technology Works as a Catalyst in the Evolution of Leasing
Being a leasing agent is hard work. Not only do associates have to manage prospects and sign new residents, but they also have to keep current residents satisfied, oversee resident-retention efforts and perform the countless day-to-day tasks that keep a leasing office running. As a new article in Multifamily Executive shows, many operators are turning […]