Finding the Right Digital Marketing Partner: Lessons Learned.
If you work at a typical multifamily organization, your marketing team is probably not big enough to handle robust digital lead generation strategies or data analysis efforts. If they’re lucky, marketing teams might have one data junkie and a couple of people in charge of buying ads. This leaves a lot of multifamily marketers partnering […]
Industry News | Wk of April 29
HOT & RELEVANT TOPICS Seven Ways to Urbanize the SuburbsOver the past two decades, developers have mastered what is needed to entice urban dwellers to live in downtown apartment communities. But now, as downtown locales become increasingly congested, developers are aiming to give renters an urbanized experience in suburban locales. To make it work, they’ll […]
Closing the Loophole on Unauthorized Pets
It’s true that assistance animals and the potential fraud surrounding them present a considerable challenge for community management teams. But as this National Apartment Association article by JVM’s Kortney Balas shows, unauthorized pets are a more common problem. Fortunately, pet-screening processes are effectively addressing the issue.
Capturing and Developing a Brand Voice
Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]
Integrated MarCom Every Time
Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.
Industry News | Wk of April 15
HOT & RELEVANT TOPICS Amenities War Might Not Be The Best Student Housing Strategy Amenities make a big splash and provide Instagrammable moments. But some developers and school administrators are rethinking the emphasis of these glitzy additions at student housing communities, instead dedicating their focus to more mundane-but-necessary features.
The ROI From Investing in Company Culture
The ROI of company culture is something that can be measured in both financial returns and intangible benefits. This article discusses why organizations should start investing in culture and the benefits of doing so.
Stay Innovative in Multifamily
Often we look to competitors or major REITs to lead the way in innovation. We let other’s test new technologies, wait for their results, learn from them and then implement accordingly.
Industry News | Wk of April 1
HOT & RELEVANT TOPICS The Five Biggest Onsite Technology Mistakes Technology implementation should shorten the to-do lists of onsite teams, not lengthen them. That’s according to Jared Miller, chief operating officer of RedPeak, whose rule of thumb when incorporating tech is to ease the burden of the company’s onsite teams.
The Pros and Cons of Insourcing Reputation Management
As a communications director at one of the largest public REIT’s at the time, I helped put together one of the first insourced reputation management programs in the industry.