Why Thought Leadership Sells Better Than Self Promotion
Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.
Industry News | Wk of November 26
HOT & RELEVANT TOPICS 6 Questions Every Developer Should Ask Before Investing in Smart Technology Smart technology is the wave of the future and undoubtedly will have a pronounced impact on the apartment world.
Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively
More companies are moving away from the quick-hit blog and toward lengthy news article-type pieces. The informal chatty language is being replaced with a writing style generally reserved for news articles, which serve a different purpose. At the risk of getting too longwinded – because this piece is a blog – here are a few reasons why blogs should be creative and filled with personality.
Industry News | Wk of October 1
HOT & RELEVANT TOPICS 10 Reasons for an Ugly Move-Out Experience Keeping residents happy while they are in the building isn’t enough anymore. With the number of platforms available to voice complaints, residents are sure to leave a scathing review if they are unhappy with the move-out process.
Online Reviews as Free Market Research
Many community management teams are quick to dismiss the validity of negative online reviews, particularly if they perceive them to be unfair. However, themes are often revealed when closely monitoring a community’s online reviews.
Industry News | Wk of September 17
HOT & RELEVANT TOPICS Amazon Reportedly Has an Alexa Microwave and More on the Way As apartment communities strive to match the breakneck pace of technology and remain on the cutting-edge of smart-home amenities, they now have more to consider.
Don’t Get Even – Do One Better
Just like the classic idea of Keeping up with the Joneses by purchasing a new car when your neighbor gets one, it’s natural to want to duplicate success. That’s the mentality I, and I assume many others, had always possessed. That’s until a certain instance in my career altered my approach whenever I’m in a situation where I’ve been bested.
Why Outsourcing Reputation Management Efforts Isn’t A Bad Thing
Emotion might work well if you’re trying to lure back that girlfriend who ghosted you a few weeks back, but it doesn’t reflect well on online review sites, where readers tend to side with the reviewer over a business. This is where a steady, proactive and non-emotional approach is the most effective.
Starbucks Situation Underscores Reputation Hazards in Digital Era
It begs the question of whether your company has a crisis plan in place for a potentially damaging incident on one of your properties, even if that incident is on a smaller scale than those that have recently grabbed headlines.
How to Properly Manage a Negative Online Review
Multiple studies indicate that those scouring review sites will generally side with the reviewer. So when a malcontent resident aggressively takes their thoughts online, there is a more effective way to handle it.
