Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]
Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.
HOT & RELEVANT TOPICS The Five Biggest Onsite Technology Mistakes Technology implementation should shorten the to-do lists of onsite teams, not lengthen them. That’s according to Jared Miller, chief operating officer of RedPeak, whose rule of thumb when incorporating tech is to ease the burden of the company’s onsite teams.
In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.
Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.
Marketing data. Everyone knows it’s important. And every marketer makes decisions based on their own internal data.
Traditionally, Google used to use the metadata descriptions built into the back end of a website and displayed them as a snippet. We know these as the description right below the website that describes what the website is about, on the search engine results page. Google has shifted this methodology to now also incorporate snippets of text from the body copy of a website as well.
One master list is not a list make. To truly be able to get the most pertinent message to the right audience at the ideal time, you need multiple email lists, segmented in a way that makes sense for your audience’s needs.