Industry Trends Report | Wk of May 11

Industry Trends Report | Wk of May 11

HOT & RELEVANT TOPICS TikTok: Time for Marketers to Consider Social Media Channel Already popular as the fourth-most downloaded app of 2019, TikTok has exploded in a shelter-in-place environment. Unlike traditional social media platforms that cater largely to the younger demographics, TikTok is regularly being utilized by teens to those in their 40s. Apartment marketers […]

It’s Time to Make the Change to Automated Renter Screening

It’s Time to Make the Change to Automated Renter Screening

Resident screening is a necessary function of operating apartment communities. What was once a tedious, lengthy and manual process can now be automated through the use of technology.

Industry News | Wk of October 15

Industry News | Wk of October 15

HOT & RELEVANT TOPICS Concerns Growing About Fraudulent Resident Applications Most apartment communities have been affected by fraudulent applications to some degree, particularly those filed online. But due to the escalating prevalence of this activity, they are not equipped to manage the issue.