How Technology Works as a Catalyst in the Evolution of Leasing

Being a leasing agent is hard work. Not only do associates have to manage prospects and sign new residents, but they also have to keep current residents satisfied, oversee resident-retention efforts and perform the countless day-to-day tasks that keep a leasing office running. As a new article in Multifamily Executive shows, many operators are turning to technology to make life – and leasing – easier for associates.