Google and ILSs: A Powerful One-Two Punch

There’s a major conversation happening amongst multifamily marketers lately. One where marketing leaders are discussing the merits of Google My Business and their recent enhancements to their local listings. Some marketers are banking on the fact that Google’s enhancements will continue to be easier and more frequently used than the features of an ILS. In this piece, Holli Beckman of WC Smith discusses the merits of both platforms, and how a comprehensive marketing strategy will yield effective lead generation results by leveraging both channels.