Rebranding Your Property for Success
Apartment owners and operators everywhere are renovating and rebranding older communities to keep up with the stiff competition posed by new development. But rebranding is a process that must be undertaken with considerable forethought and strategy. In this Multi-Housing News article, Dawn Miller, vice president of marketing for ROSS Management Services, is one of several multifamily experts to weigh in on rebranding the right way.
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