Innovation: Digital Offerings Becoming a Force in Apartment Marketing

Apartment companies are planning to spend more on digital advertising in 2018, according to a new article in UNITS magazine. And not only are they spending more, but they’re also evolving in their use of digital channels. For instance, Eric Clark of Bainbridge says his company avoids selling on social media outlets, preferring instead to have “a meaningful and enriching two-way conversation with our residents and potential residents.” To read UNITS’ article on multifamily marketing, click here.