Industry News | Wk of April 23
HOT & RELEVANT TOPICS Rent Control Heading to California’s November Ballot While talk of rent control has swirled in recent years, actually moving forward has been rendered nearly impossible due to several existing legal statutes in states across the country.
Marketing to Multiple Generations
The multifamily industry has been understandably focused on Millennials in recent years. But the truth is that today’s renter pool is a diverse one, with Baby Boomers, Gen X’ers and even Gen Z’ers in the mix. In this guest column for Multi-Housing News, Bainbridge’s Eric Clark discusses how developers can build communities that appeal simultaneously […]
Data-Driven Marketing: Separating the Signal from the Noise
Analyzing the overwhelming amount of data is a tough job for even sophisticated marketers. You can make it easier by efficient data gathering, using the scientific method and hiring the right team members.