You know your residents are reading your community reviews before they sign a lease. And you need to get control of the message and respond. LTM offers the only public relations centric reputation management program to the multifamily industry. With LTM you receive a monitoring platform, review analytics, custom reporting and collaborative, always-unique review responses all in one place. And it’s all based on sound public relations principles that protect your brand, speak in your voice and lead the conversation.
MONITORING & ANALYSIS
LTM now offers a software platform that pulls in reviews from all of the major review sites, including an automated feed from Yelp! The platform offers all the tools you need to identify, escalate, analyze and respond to reviews all in one place. With LTM’s monitoring technology, you can …
- Monitor your reputation on dozens of review sites
- Track review quality and quantity
- Benchmark your communities against competitors
- Follow the rating trends of your portfolio
RESPONDING & TAKING ACTION
Once a resident’s complaint hits a public website, it’s no longer a customer service issue. It’s a public relations issue. With LTM, an experienced public relations professional will work with your onsite team to craft a custom response to every review. We bring our expertise to the table but we don’t go it alone. Our collaborative process ensures your onsite team is a part of the process from start to finish. The process:
- We ask about the review and what you’ve done to remedy the concern
- We craft a draft of the response based on your answers
- You approve the response
- We post it and provide any operational feedback
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