Crisis Communications

It doesn’t matter how incredible your culture is or what your reputation is today. Someday, you’re going to encounter a crisis, especially in the multifamily and hospitality industries. Bad things happen where people sleep. How you respond to residents, guests, the media and associates during a crisis is critical to your organization’s reputation. We’re crisis experts who can help manage a crisis in a way that minimizes brand damage and positions you for future success. Our agency can:

• Provide strategic and tactical guidance on how to manage communications in any crisis that impacts your community or hotel.
• Create crisis communications packages that prepare you to respond quickly.
• Act as spokesmen and women during difficult to manage crises.
• Respond to media inquiries regarding crisis.
• Train spokesmen and women to speak to the media effectively to mitigate coverage and alleviate concerns about the organization.
• Create action plans to prevent incidents from occurring in the future and improve communications processes.
• Develop communications programs to recover from negative media attention coming from a crisis.