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Strategy first and the rest will follow. That’s our philosophy at LinnellTaylor Marketing. Before we even begin discussing tactical execution, we spend hours with your executive team to understand their vision of the brand, the goals and objectives of their marketing and PR efforts, the anticipated returns on their investment in PR and all things strategy. We’ll help your executive team:

  • Identify key messages they want to deliver to their target audiences.
  • Better understand their target audiences and how to reach them with the right message.
  • Solidify their position in the marketplace and focus on the differentiators that will resonate best with their target audiences.
  • Segment their distribution lists and better target messaging to the right segment.