Online reviews have become the X Factor in the apartment world. While prospects have been utilizing them to help sway their decisions of where to live for the past several years, that propensity continues to rise. According to an ORA Power Rankings report recently published by J. Turner Research, online review volume ballooned to 9.3 […]
More and more apartment operators are taking the proper step of responding to any and all reviews, but many are coming across as insincere. That’s because the most frequent mistake teams are making when responding to reviews is failing to add a signature.