A Picture Is Worth a Thousand Words
In my years of working in multifamily and public relations, I have seen my fair share of great headshots. But as we see an influx of more thought leaders – from C-suite to onsite team members writing blogs and LinkedIn posts, I have likewise seen an influx of headshots that frankly could use some work. […]
New Year’s Resolution: Be a Thought Leader in 2019
If you’re like us at LinnellTaylor Marketing, you’re finding it hard to believe that 2018 has already come and gone. It’s downright frightening how quickly 12 months can fly by. But, as head spinning as it is to realize, 2019 is here.
Why Thought Leadership Sells Better Than Self Promotion
Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.
The Components of a Strong Company Blog
Like all components of a PR campaign, a corporate blog needs careful and strategic thought. It’s one thing to have a blog, but it’s another to make sure it’s populated with the right kind of content.
4 Proven Ways to Become an Industry Thought Leader
A strategic, well-executed PR program is about so much more than publicizing your apartment company’s newest development or its latest property acquisition.