Marketing Predictions for 2020
Marketing teams were not always the analytical beasts that they are today. They used to be the team that helped with flyers, balloons and maybe a sign. But those days are long gone. The acceleration of online technology and the creation of new digital marketing channels has forced marketers to learn how to drive traffic […]
Cutting the Cord Isn’t Just for TV: Why you don’t need all the things
Last year my family decided to cut the cord to save money. We were spending a ridiculous amount on a popular satellite TV provider but realized most of our TV consumption was done on Netflix. Another service we were paying for. We sort of eased into cutting the cord by switching to the lower cost […]
Industry News | Week of October 21
HOT & RELEVANT TOPICS 10 Things About Drone Deliveries to Apartments Drone deliveries are no longer a whimsical concept for apartment communities. In fact, apartment communities could start seeing this happen as soon as 2020 as several logistical obstacles have been cleared and companies are starting to ramp up their air-based commercial delivery efforts. While […]
Industry News | Wk of July 15, 2019
HOT & RELEVANT TOPICS The Pros and Cons of Short-Term RentalsShort-term rentals have become more prominent in the multifamily industry that they’ve even developed their own widely utilized acronym.
Stay Innovative in Multifamily
Often we look to competitors or major REITs to lead the way in innovation. We let other’s test new technologies, wait for their results, learn from them and then implement accordingly.
Industry News | Wk of April 1
HOT & RELEVANT TOPICS The Five Biggest Onsite Technology Mistakes Technology implementation should shorten the to-do lists of onsite teams, not lengthen them. That’s according to Jared Miller, chief operating officer of RedPeak, whose rule of thumb when incorporating tech is to ease the burden of the company’s onsite teams.
Industry News | Wk of March 18
HOT & RELEVANT TOPICS For Gen Z, Word of Mouth is Even Louder Gen Z often gets lumped in with millennials when talking about younger generations. But this generation (born 1996 or later) is not simply a continuation of its predecessor.
Industry News | Wk of February 4
HOT & RELEVANT TOPICS California Home to Six of the 10 Most Expensive Rental Markets Prop 10 might have been defeated in California in November, but that hasn’t gotten the state’s rental rates out of the headlines.
Working from Home: Balancing Technology & The Personal Connection
So, here’s a fun fact: LinnellTaylor Marketing has been a virtual office for almost a decade. Most of our clients know this. Some think we can work remotely when we want and that we still maintain an office space. There are people in the industry whom I work with on a regular basis who have zero idea we are virtual. And that’s the point.
Multifamily: Finally Embracing the Digital Age
From the implementation of lead management software to the use of mobile apps that enhance communication with residents, apartment operators have made great technological strides in recent years.