Integrated MarCom Every Time
Whenever I mention running an integrated marketing communications program, everybody in the room nods in agreement, as if to say, “Of course.” Whenever an individual marketing idea or subject comes up, however, everybody seems to jump at getting the task checked off the to-do list without putting a comprehensive, multi-pronged campaign together.
Don’t Overlook the Power of Case Studies in PR Campaigns
At LTM, we recognize what good case studies can do, and we believe they should form a fundamental part of any PR campaign. We work hard with our clients to identify their customers who have compelling success stories to share and who have relied on our clients to address common challenges.
Readers Shouldn’t Yawn: Why Blogs Should Be Written Creatively
More companies are moving away from the quick-hit blog and toward lengthy news article-type pieces. The informal chatty language is being replaced with a writing style generally reserved for news articles, which serve a different purpose. At the risk of getting too longwinded – because this piece is a blog – here are a few reasons why blogs should be creative and filled with personality.
PR and Marketing: Find where they intersect to power up success
Admittedly there is a very fine line between marketing and PR. Both are about telling a story, sharing a value proposition and reaching a key audience. And while PR can be a vital piece of the marketing puzzle, marketing is not the same thing as true PR, especially in B2B communications.
Don’t be an Ostrich: Why you can’t go head-down on strategic planning
I get it. There are times when our workloads feel like they will never let up. Whether you are a leasing professional, a marketer, a revenue manager or an executive, our to-do lists are ever growing.