The Problem With Stock Review Responses

The Problem With Stock Review Responses

Overburdened onsite apartment teams are constantly searching for ways to automate processes and save time. But one of the common timesaving methods for managing online reviews might not be such a good idea .  Keeping a list of prepared responses might sound like an efficient way to handle online reviews. But this impersonal approach indicates […]

Don’t Get Defensive When Dealing with Online Reviews

Don’t Get Defensive When Dealing with Online Reviews

When a resident feels their property management company or onsite team has wronged them, one of the first places they turn for retribution is online reviews.  Residents might rant at length about their perceived mistreatment and nitpick any community shortcoming they can dredge up or manufacture. Facts aren’t important. The only thing that matters is […]

The Hazard of Fake Reviews

The Hazard of Fake Reviews

Online reviews have become the X Factor in the apartment world. While prospects have been utilizing them to help sway their decisions of where to live for the past several years, that propensity continues to rise. According to an ORA Power Rankings report recently published by J. Turner Research, online review volume ballooned to 9.3 […]