Learn from Reputation Management Mess in Pro Sports
Earlier this month, the professional sports world provided a pair of shining examples of what not to do in terms of reputation management. Hopefully, the multifamily industry was taking notes. First came Jim Crane, owner of the Houston Astros, who fumbled his way through an interview regarding his team’s illegal electronic sign-stealing campaign during their […]
Broadening Your View of Reputation Management to Better Protect Your Brand
Reputation management is bigger than Yelp!, Google and Facebook. It’s bigger than simply responding to reviews. It’s even bigger than what you’re going to say to the public through the media or directly. Yet, the multifamily industry has minimized this age-old PR discipline to simply responding to online reviews about communities and maybe reporting metrics […]
Industry News | Week of September 2
HOT & RELEVANT TOPICS Camden: No Weight Limits for Pets In what could be a trend-setting move in the apartment industry, Camden has eradicated weight restrictions for pets.
Industry News | Wk of April 15
HOT & RELEVANT TOPICS Amenities War Might Not Be The Best Student Housing Strategy Amenities make a big splash and provide Instagrammable moments. But some developers and school administrators are rethinking the emphasis of these glitzy additions at student housing communities, instead dedicating their focus to more mundane-but-necessary features.
The Pros and Cons of Insourcing Reputation Management
As a communications director at one of the largest public REIT’s at the time, I helped put together one of the first insourced reputation management programs in the industry.
Silence is Deafening: Any Response is Better Than None
Let’s get one thing clear from the start – we’re not here to advocate poor responses. But even a bad response is better than no response at all, at least in the world of reputation management.
Industry News | Wk of February 18
HOT & RELEVANT TOPICS Multifamily Developers Crank Up Volume On Music Amenities Apartment communities that thought they had it all with a game room and dog grooming station now have might have to change their tune to keep up.
Emotional intelligence required in reputation management
That’s what makes multifamily reputation management so difficult to navigate for anybody who works for an organization they love and believe in. The moment you read a negative review from an angry resident, you feel it to your core, whether you were involved in the situation or not. You might feel angry, annoyed, hurt, sad, confused or any other negative emotion for that matter.
The Starts and Stops of Reputation Management During a Crisis
If you’re not monitoring what they’re talking about, you’re missing an opportunity to gather data that will be critical when you respond to them. Check the social media and review site feeds immediately. But don’t respond just yet. Wait for the facts to become clear.
Collaboration in Reputation Management: The Only Way to Achieve Success
Reputation management is a public activity and it requires the same attention that a media response would require. You are, after all, making a public statement and don’t want to harm your reputation while trying to manage it. To do that effectively, you need to collaborate with the experts in your organization for several reasons.