3 More Tips for Marketing During COVID-19
I was recently asked by Jennifer Castenson, director of thought leadership content for Hanley Wood and Multifamily Executive, for some tips on how supplier partners can continue to market during COVID-19 for a piece she was writing for Forbes Real Estate. She was able to use one of the tips I offered, which was to […]
Don’t Let Reputation Management Slide During Crisis
Google and Yelp deserve credit for taking early action last month regarding business reviews – specifically those referencing COVID-19 issues. Google indefinitely suspended all new reviews, new review replies and Q&A during the crisis. Yelp vowed to “protect local businesses from reputational harm” by disallowing negative reviews about a business being closed in response to […]
Five Keys to a Successful
PR Partnership
A healthy and productive relationship between a company and its PR agency doesn’t just happen. It’s the result of a committed effort by both parties. If your company is thinking of hiring a PR firm or is looking to improve its relationship with its current one, make sure you’re doing the five things outlined below. […]
Broadening Your View of Reputation Management to Better Protect Your Brand
Reputation management is bigger than Yelp!, Google and Facebook. It’s bigger than simply responding to reviews. It’s even bigger than what you’re going to say to the public through the media or directly. Yet, the multifamily industry has minimized this age-old PR discipline to simply responding to online reviews about communities and maybe reporting metrics […]
It’s the Little Things
When planning a PR campaign, it’s understandable that a client may want to initially focus on how to create big media splashes. There’s no denying the excitement and buzz that a magazine cover story or a high-profile television appearance can create, especially those in consumer channels.
The Role of Culture in Crisis Communications
When we talk about crisis communications, we often think of legal teams, public relations, risk management and operations. What we often miss is human resources and the role of culture. Culture is critical to responding well to a crisis, and it’s easy to err on either of two sides that are greatly impacted by culture […]
Key Elements of a Rock Star Review Response
Responding well to an online review is more involved than you might think at first glance. There’s a lot of customer service and public relations theory working in the background that has to be incorporated into a few short sentences.
The Affordable Housing Conundrum for Multifamily
We hear about it every election cycle. There is an affordable housing crisis in our country. And every politician has a plan to fix it. I don’t know about you, but every time I hear anything on this topic, I cringe a little.
Don’t Overlook the Power of Case Studies in PR Campaigns
At LTM, we recognize what good case studies can do, and we believe they should form a fundamental part of any PR campaign. We work hard with our clients to identify their customers who have compelling success stories to share and who have relied on our clients to address common challenges.
Why Thought Leadership Sells Better Than Self Promotion
Passing on knowledge in a way that helps your customer (and the audience for the publication) improve their businesses is more compelling than a sales pitch for your products or services.