Don’t Let Reputation Management Slide During Crisis
Google and Yelp deserve credit for taking early action last month regarding business reviews – specifically those referencing COVID-19 issues. Google indefinitely suspended all new reviews, new review replies and Q&A during the crisis. Yelp vowed to “protect local businesses from reputational harm” by disallowing negative reviews about a business being closed in response to […]
Five Keys to a Successful
PR Partnership
A healthy and productive relationship between a company and its PR agency doesn’t just happen. It’s the result of a committed effort by both parties. If your company is thinking of hiring a PR firm or is looking to improve its relationship with its current one, make sure you’re doing the five things outlined below. […]
Capturing and Developing a Brand Voice
Content is king. Especially in today’s digital marketing landscape. From emails and blogs to easy-to-digest social media content like Tweets and video, the content a company distributes truly defines who they are. Get a brand voice and message right, it becomes easier to engage an audience. Getting that voice and message wrong could lead to […]
How to Properly Manage a Negative Online Review
Multiple studies indicate that those scouring review sites will generally side with the reviewer. So when a malcontent resident aggressively takes their thoughts online, there is a more effective way to handle it.