Let’s Flip the Marketing Funnel
“PPC doesn’t work.” “Banner ads are a waste of money.” “The CTR on retargeting is so low, it’s not worth the spend.” I heard this all the time when I worked for an owner-operator. And I have to be honest, it always ruffled my feathers a little bit.
Data-Driven Marketing: Separating the Signal from the Noise
Analyzing the overwhelming amount of data is a tough job for even sophisticated marketers. You can make it easier by efficient data gathering, using the scientific method and hiring the right team members.