Reality Check: Your Philanthropic Efforts Probably Won’t Make the News
Posted by Stephen Ursery on August 7, 2018 in Media Relations |No Comments
First things first: a company should never undertake a charitable campaign for the sake of publicity. It should always be something a company would do even if no one outside of the company ever learned about it. It has to stem from a genuine passion for the cause and come from a place of real authenticity. It will be painfully obvious if it doesn’t.