The largest multifamily conference is just around the corner. The NAA’s Apartmentalize will bring more than 10,000 industry professionals to the Mile High City this year. I can envision it now. Multifamily marketers and sales team members in full strategy mode. They are honing-in their outbound efforts, scheduling meetings, planning events and putting the final […]
“Build a booth and they will come” is not at all how it works, because, if we’re honest, we know hitting the trade show floor isn’t the first thing on the list for most owner/operators.
A key part of my job is to help clients, and their clients, set the standard for thought-provoking, educational and tactically focused conference sessions. I wish I could share a formula that would automatically make you the speaker people want to see and a speaker who conference planners want to invite back, but each conference and speaker is different.