It’s Not You, It’s Me: How to Think About Case Studies
Case studies are high-value pieces of marketing content. When properly constructed and distributed to the right audience at the right time, case studies can yield high returns in the sales process. It’s the prime opportunity to celebrate a successful client partnership and empower brand ambassadors to advocate for a supplier partner and its solution. But […]
Be Extra Astute With Your Content Messaging During the Crisis
Whenever there is a sliver of opportunity, someone will try to capitalize. Now shouldn’t be one of those times. Yet, soon after things turned ultra-hectic around March 11 when the COVID-19 situation led to the cancelation of pretty much everything, the virus-related sales pitches began. Unfortunately, a few of these pitches were in the multifamily […]
An Unexpected Multifamily Alliance
Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]
Creating Conference Swagger Without Being Swaggy
It’s that time of year again – conference season! Multifamily executives across the country are working hard on their presentations for AIM, NAA Apartmentalize and preparing content for OPTECH.
Industry News | Wk of March 18
HOT & RELEVANT TOPICS For Gen Z, Word of Mouth is Even Louder Gen Z often gets lumped in with millennials when talking about younger generations. But this generation (born 1996 or later) is not simply a continuation of its predecessor.
Key Elements of a Rock Star Review Response
Responding well to an online review is more involved than you might think at first glance. There’s a lot of customer service and public relations theory working in the background that has to be incorporated into a few short sentences.
Multifamily Offers Unique Opportunities for Career Growth
The multifamily industry is unique, in that, once people find a job in multifamily, they end up sticking around for years, and with good reason. The opportunities for growth and development are significant.
Emotional intelligence required in reputation management
That’s what makes multifamily reputation management so difficult to navigate for anybody who works for an organization they love and believe in. The moment you read a negative review from an angry resident, you feel it to your core, whether you were involved in the situation or not. You might feel angry, annoyed, hurt, sad, confused or any other negative emotion for that matter.
Don’t Overlook the Power of Case Studies in PR Campaigns
At LTM, we recognize what good case studies can do, and we believe they should form a fundamental part of any PR campaign. We work hard with our clients to identify their customers who have compelling success stories to share and who have relied on our clients to address common challenges.
3 Digital Marketing Trends for Apartment Marketers in 2019
In the world of marketing, there are a lot of platforms and technologies that marketing experts have identified to be major players in 2019. This is a great article about impactful marketing trends to watch this year.