Marketing teams today have a number of stakeholders. And we’re responsible for communicating effectively to all of those key stakeholders and to cater those communications based on their specific needs and interests. For instance, on-site teams need training on marketing tools, resources for resident and prospect communications and a steady amount of leads. While operations […]
Explaining your marketing efforts to the operations team is complicated by the fact that operations and marketing simply aren’t using the same data points. Operations teams are generally tied to the numbers they see in whatever lead generation reports their property management systems are able to produce. These reports can be described as “lacking” at best.